What we do

Outwitly Inc. is a design think tank and consulting firm based in Ottawa, Ontario. We use design thinking methods to solve complex business problems and work closely with our clients to create end-to-end user and customer experiences that are delightful and consistent across all channels and touchpoints. We love a challenge and specialize in designing experiences that involve many different perspectives and people.

Our services include: Experience Strategy, Design Thinking for Business, and Training Workshops.

Sara Fortier, CEO and Founder

Outwitly Inc. was founded by Sara Fortier based on the philosophies of ingenuity, hard work, and quality. After working in Silicon Valley as both a consultant and in-house designer, Sara started Outwitly Inc. to focus on her passion of combining user research and insights with design to create innovative solutions that impact companies at a strategic level. 

Sara is the former UX Director for one of the top ten media companies in the United States - where she paved the way for design to be seen as a core business strategy, working closely with executives to involve design thinking early in initiatives ranging from consumer products, customer service, company culture, to process optimization. Sara successfully transformed how teams collaborated, reducing inefficiencies, optimizing processes, and improving team communication. She designed world-class web and mobile based experiences, established the design team's methods and processes, as well as mentored and managed a team of designers and researchers. She also introduced the company's first ever user research practice.  Sara brings invaluable experience from working for Fortune 500 clients such as Apple, AT&T, and Microsoft. She received her Master of Design and Bachelor of Industrial Design from Carleton University. Sara is also a sessional lecturer at Carleton University where she pioneered the faculty's first UX design studio course.


We can't wait to work with you!

Get in touch and we'll send you the Outwitly Playbook that outlines our process and what it's like to work with us. We are happy to set up a free 30 minute discovery call to brainstorm ideas for your specific needs.