UX Essentials

Learn how to transform your organization and delight your users and customers through user experience. This workshop will teach you all you need to know to get started in UX and thrive.

User experience (UX) is becoming more and more crucial to the success of any product or service based organization. Users and customers are expecting more from the companies they interact with and as such, it is important to understand the tools that will allow your business to thrive in the digital space. The UX essentials workshop is part training, part interactive workshop where participants will learn the basic principles of user experience, research methods, the design process, and how it can be incorporated into your organization. We’ll walk you through the entire design process, from the early research stages, through to conceptualizing and testing/validation. We’ll give you easy tools and methods that you can start using today even if you are new to UX. This workshop can be tailored to your team’s skill level and specific needs.

You’ll walk away with...

1. A strong understanding of the end-to-end process for designing a digital experience.

2. A toolkit of UX research and design methods for solving digital problems – such as surveys, interviews, personas, storyboards, wireframes, and prototyping.

3. The ability to prioritize product features based on insights gained through user and industry research.

4. Next steps to bring to your organization with or without a dedicated UX team.