HCD

CanUX Recap 2023: Our Team’s Top Takeaways and Highlights

Eight of us Outwitly team members were lucky enough to attend 2023’s CanUX conference, where we learned about all the latest trends and hot topics in the world of UX. We’re sharing 12 key takeaways from our favourite parts of the event, and what they mean to us. Plus, we’re including a free download link to our CEO’s CanUX presentation slides.

Getting Started with the Design Thinking Process

How can an organization get started with design thinking? In Part Two of this series, we outline the design thinking process and actionable ways to integrate this mindset into your service, product, and business development.

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November 13, 2020

What is Design Thinking? An Introduction

What is design thinking? Why is this term so popular? In part one of this series, we offer concrete definitions and explore further why design thinking is SO valuable for any business seeking to solve complex problems and innovate.

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September 21, 2020

Making your Journey Map Actionable and Creating Change: 301

We explore design-thinking and human-centered tools and techniques to ensure that your carefully researched customer journey maps are highly actionable, and that they are communicated across your organization to affect change.

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September 04, 2020

How to Research and Build a Customer Journey Map: 201

Building a customer journey map will enable your company to better understand how customers use your products or services. We outline how to collect research insights and build an effective and highly useful journey map for your organization.

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August 14, 2020

How to Invest in CX/UX in an Economic Downturn

Economic downturns can spell out hard times for business. But there are many actions you can take to protect and optimize your company/team to ensure your customers remain happy. In this blog post, we highlight the top UX and CX strategies companies can immediately take action on.

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July 31, 2020

How your Digital Transformation Might be Failing––and What You Can Do About It

In this post, we offer concrete human-centered strategies for teams and businesses undergoing swift digital transformation. We’ll explore how to overcome obstacles in product and service design and delivery with user research and design thinking methods.

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February 28, 2020

The Power of Customer Journey Mapping: 101

Customer journey mapping is a powerful design tool that will give you an end-to-end visual picture of your customer experience and the ability to tackle pain points, explore new product or service opportunities, and much more.

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February 12, 2020

How to Facilitate a Great Design Workshop

We explore in detail how to plan for, properly structure, and conduct a variety of design-oriented workshops for client projects that include brainstorming and collaboration, stakeholder alignment, team exercises, design-thinking, and UX design.

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January 29, 2020

Practical Ways to Apply and Communicate User Personas at Work

In Part 3 of our User Personas series, we discuss how to communicate the importance and value of user personas to your team, stakeholders, and upper management. We demonstrate several key ways that personas can be practically applied to business.

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January 14, 2020

Designing User Personas in 5 Steps

In Part 2 of our blog series, we explore exactly how to craft a set of user and customer personas. Through in-depth research and data analysis, you’ll build and design a set of user groups to inform and finalize a set of targeted personas that will improve how you do business!

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September 05, 2019

User Personas will Improve your Business–Here’s How

In the first blog in our User Personas series, we explore the value of user personas as a human-centered design tool, and we outline how to apply personas to build empathy, align your team, develop focused services and products, and inform design and development for your business today.

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July 11, 2019

HCD Series: 5 Reasons Why Your Organization Needs Design

In the first piece of our Human Centered Design (HCD) blog series, we explored the in’s and out’s of the five-step HCD process: Discover, Define, Design, Prototype & Test, and Plan & Implement. We also offered some ways to get started with HCD at your organization today.

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Interested in implementing any of the ideas in the blog posts in your business or team? Book a discovery call today.

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