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Have you ever run into a conversation like...⁠
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👉 A friend or family member wondering, “What the HECK is Human-Centered Design?”⁠
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👉 A prospective client pondering, “Why on earth should we invest in UX Design?” ⁠
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👉 The execs in your organization asking, "What is the value of investing in Design Research?"⁠
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We know all too well that a simple one-sentence definition explanation doesn't even begin to cover it...⁠
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So, we decided to create a guide to HCD, UX design, and related disciplines like UI design, design research and UX research, service design, and product design! 🙌⁠
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Live on the Outwitly blog, our latest post is the perfect resource to help navigate those tricky conversations between friends, family, clients and execs, further reinforcing exactly how these disciplines work (and how they can bring value to an organization!) ⁠
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Head to the link in our bio to read it for yourself, or send it to someone who you know it would help! 😊⁠
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#UXResearch #UserResearch #DesignResearch #HumanCenteredDesign #UXDesigning #UserExperienceDesign #UserExperienceResearch #DesignThinking #ResearcherLife #UXResearcher #UXLife #UXDesignerLife #UXDesigner #DesignersLife #UXDaily #DailyUX #ProductDesign #WebDesign #ServiceDesign #HCD #UXD #UXDesign #UXBlog #HCDBlog #DesignBlog

Let's talk about MVPs! 🏆 To best explain the co

Let's talk about MVPs! 🏆 To best explain the concept of a Minimum Viable Product (MVP), we like to use the Cupcake model! 🧁 The Cupcake model dictates that the MVP is desirable and complete on its own. It has a filling, it has icing and decorations…no one complains about a cupcake, and that’s how your MVP should be! 🎉⁠
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An MVP is great on its own and it doesn’t feel incomplete or as though features are missing.⁠ 📲 It has all of the allure of a cake but costs much less to produce. 💸 As more features are added in through subsequent launches and releases, the product will become more complex, yet it should always maintain its completeness and desirability. 😊⁠
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To paint a complete picture, you might move from a cupcake 🧁 (MVP) to a Birthday Cake 🍰 (Release 1), and then to a layered Wedding Cake 🎂 (Release 2, 3, 4, and so on).⁠
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Hopefully, you're not too hungry now! 😂⁠
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#MinimumViableProduct #UXResearch #UserResearch #DesignResearch #HumanCenteredDesign #UXDesigning #UserExperienceDesign #UserExperienceResearch #DesignThinking #ResearcherLife #UXResearcher #UXLife #UXDesignerLife #UXDesigner #DesignersLife⁠
#UXDaily #DailyUX #UsabilityTesting #UserTesting #Prototyping #CupcakeModel #CakeModel

You've probably read the famous Henry Ford Quote t

You've probably read the famous Henry Ford Quote that reads, "If I had asked people what they wanted, they would have said faster horses." 🐴⁠
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Well... When related to conducting research to learn more about what your users and customers need, we think this quote leaves a bit too much room for misinterpretation! 😬⁠
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Allow us to explain 👇⁠
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The point of this quote is not to give permission to not conduct research, instead, the point is that people don't know how to articulate their needs - and that's why we need to research them! 🙌⁠
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So, rather than thinking, *WELL Henry Ford said...* remember, it doesn't mean that you shouldn't talk to your user/customer about their needs, it means you shouldn't let them decide the solution.⁠
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#UXResearch #UserResearch #DesignResearch #HumanCenteredDesign #UXDesigning #UserExperienceDesign #UserExperienceResearch #DesignThinking #ResearcherLife #UXResearcher #UXLife #UXDesignerLife #UXDesigner #DesignersLife #UXDaily #DailyUX #HenryFord #QuoteOfTheDay #QUOTD

From the moment a contractor comes across an open

From the moment a contractor comes across an open job posting on your website or a job hosting site, everything they interact with, see, hear, and do is part of their experience. 🌍⁠
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Mapping out a contractor's entire journey from start to finish will provide you with insights to improve the contractor experience, focus more on the moments that matter most, prioritize the distribution of resources, and clarify the most important roles within the organization! 🙌⁠
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What type of journey would you like us to map out next? 🗺⁠
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#CustomerJourney #CustomerJourneyMap #UXResearch #UserResearch #DesignResearch #HumanCenteredDesign #UXDesigning #UserExperienceDesign #UserExperienceResearch #DesignThinking #ResearcherLife #UXResearcher #UXLife #UXDesignerLife #UXDesigner #DesignersLife #UXDaily #DailyUX #ContractEmployee #UXDesign #ServiceBlueprint #CJM

Can you believe that May is just around the corner

Can you believe that May is just around the corner?! 😱 April was an awesome month here at @Outwitly, full of crushing out client work, strategy sessions and future planning, and even welcoming another new team member! 🤩 We are excited to tackle all that May has to offer, so all that's left to say is: bring it on 💪⁠
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What are you looking forward to in this new month? Let's chat in the comments section! ⤵️⁠
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#ClientWork #UXConsultancy #UXDesign #UXResearch #UserResearch #DesignResearch #HumanCenteredDesign #UXDesigning #UserExperienceDesign #UserExperienceResearch #DesignThinking #ResearcherLife #UXResearcher #UXLife #UXDesignerLife #UXDesigner #DesignersLife #UXDaily #DailyUX #ServiceDesign #ProductDesign #DigitalTransformation #ServiceDesignNetwork #DigitalTools #Outwitly #OutwitlyAcademy #UXInspiration #UXSketch⁠

Welcome to our series on common roadblocks designe

Welcome to our series on common roadblocks designers face at work! 🚧⁠
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First up: A culture of fear! 😰⁠
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👉 This manifests itself when organizations try to uncover pain points in the user experience. When you discover an issue through research, executives fear this means the issue needs to be fixed ASAP. Therefore, they decide it’s best not to uncover the issue in the first place.⁠
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Have you experienced this in your work? Let's chat in the comments section ⤵️⁠
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