We find human insights and paths of action to create value for our clients.

Medina Abdelkader is a multi-disciplinary design strategist and JD candidate with 8+ years of experience in design strategy, strategic foresight, and service design.

Working at the intersection of advocacy, human factors, and systems theory, Medina has worked for various digital development firms, both in a strategic foresight and human-centred design capacity. She has worked for several large public and private sector clients, including Global Affairs Canada and RBC.

Medina holds a Masters of Design (M.Des) in Strategic Foresight & Innovation.

Chinedum Achebe, also known as Nedu, is a talented UX & UI Designer. She specializes in delivering seamless user experiences, well-researched brand identities and beautiful user interfaces for Outwitly’s clients.

Possessing a comprehensive and multi-faceted design experience, Nedu has designed for several industries, including healthcare, fashion, law, e-commerce, and technology. In 2020, she worked with Hackworks as a UI/UX Designer, IBM as a Visual Designer, Danna Nicole, and HackerGal as a Graphic Designer.

Nedu holds a B.Eng in Information & Communication Engineering (Covenant University, Nigeria) and a Masters degree in Digital Experience Innovation (University of Waterloo, Canada). In addition, she has received qualifications as a Google Analytics Individual, an IBM Design Thinking Practitioner, and holds a certificate in Mimic Pro Digital Marketing.

Sobilal is a passionate and innovative Senior UX/UI and Interaction Designer with 14 years of experience in application and website design and development.

He has worked on 60+ projects across various industries such as healthcare, banking, retail, and the public sector. Sobilal works closely with the product team in an agile/scrum workflow to design visually compelling and highly usable web, desktop, and mobile applications. He has strong experience in creating clean, elegant, and user-friendly designs that reinforce visual identity and produce results.

Sara Fortier is a design strategist and CEO/founder of Outwitly Inc. She is an expert in ethnographic research methods, workshop facilitation, and design-thinking, and she is passionate about human-centered approaches to innovation.

Prior to founding Outwitly, Sara worked in Silicon Valley for Fortune 500 clients such as Apple, AT&T, and Microsoft. She is also the former User Experience Director for one of the top ten media companies in the United States where she led the consumer products design and research teams.

Transitioning from her experience in the tech world, she now helps organizations improve systemic issues surrounding user and customer experiences by applying the same human-centered and innovative practices used in product and service development.

Sara received a Master of Interdisciplinary Design and a Bachelor of Industrial Design from Carleton University. She continues to work closely with the University as a sessional lecturer and advisor to the School of Industrial Design.

Nourhan is a Foresight Strategist and Service Designer based in Ottawa. She is passionate about how we can build a better public service for both people and the planet. Her experience embedding innovation in education, policy, and service delivery brings a unique perspective to customer experience and digital transformation.

Nourhan has worked for numerous public sector organizations including the Treasury Board of Canada Secretariat and Immigration, Refugees and Citizenship Canada. She is a Digital Fellow at the Canada School of Public Service and a Design Research Instructor at Carleton University. She holds a B.Sc.(with High Honors) in Product Design from the German University in Cairo (GUC) and an MDes in Strategic Foresight and Innovation from OCAD University where she was the recipient of the prestigious Social Sciences and Humanities Research Council (SSHRC) Scholarship.

Michelle McCune is a design leader with over 15 years of experience in consulting. She is passionate about making sense of messy, ambiguous problems and building inspired-yet-practical solutions to improve people’s lives.

Her work has helped numerous global pharma and healthcare organizations to bring new service solutions to market while establishing the internal capabilities, systems and tools for delivering better patient and physician experiences. She is passionate about healthcare and understanding how the complex interactions between patients, professionals, and families impact care.

Michelle holds a bachelor’s degree in industrial design, and her work has garnered award recognition from the Design Exchange, Neocon, and the Chicago Athenaeum (Good Design Awards.)

Ayomide (also known as Aday) is a Nigerian-born, Ontario based service designer. Her work meshes human-centered design practice with her extensive background in the strategic development of interactive experiences.

She is an expert in design planning, qualitative and quantitative research methodologies, and product design. Ayomide is passionate about connecting people, businesses and the world through inspiring design. Ayomide has had
a diverse career in the public service including the Federal Immigration and Citizenship sector of Canada and pharmaceutical companies.

She holds a BASC of Industrial Design in the Department of Applied Science from the University of Toronto as well as a MDES of Strategic Foresight and Innovation from OCAD University.