We find human insights and paths of action to create value for our clients.

Our team at Outwitly are experts in human-centered design approaches to innovation. We are strong believers in the power of understanding users and stakeholders to uncover their needs and goals, while employing creative and collaborative design methods to envision bold change.

person holding phone

Services to drive innovation forward.

We provide outstanding service design and experience strategy to clients across North America.

  • UX Research & UX Design

    Reduce the risk of launching new features and products with UX research by understanding HOW and WHY people use your applications. 

    Plus, build innovative products and services, delight your users, AND save money on development cycles with our world-class UX design. We design for mobile, tablet, responsive web, desktop, IOT, and more.

  • Service Design

    Improve customer satisfaction and reduce support calls by deeply understanding your customers and their journey. Service design will help you uncover your biggest customer pain points, find new opportunities, and optimize your business processes.

    We utilize design research and systems thinking to understand how a service is delivered “behind-the-scenes” and what isn’t working for your customers and employees. Then, we help you design a better future!

  • UX Staff

    Stop wasting time interviewing. Find the right candidate the first-time and feel secure knowing they have the experience to get the job done well.

    We have the expertise and qualifications to find the best UX designers, UX researchers, and service designers for your next project. We provide our clients with quick and easy access to our network of over 1000 highly-skilled designers and researchers.

  • Co-Design

    Find your vision, align your team, and generate solutions with design thinking! Our co-design workshops and packages will help you and your team understand your customer needs, solve complex business challenges, and create a plan for innovation. 

    We also offer UX and service design training for teams and individuals wanting to build design capacity in house.

Our Process

Outwitly is a human-centered and action-oriented consultancy. This means we will uncover insights that reflect the true needs of users, customers, and citizens through robust user research and innovative data analysis techniques––to define the real problem. We consider stakeholder and organizational goals, as well as what is feasible––and with that knowledge in hand we collaborate with you to envision a new future, and redesign your organizational processes, products, and/or services. We fail fast to change forward with testing and prototyping, and create value by providing actionable recommendations, roadmaps, and next steps.

Discover & Define
Prototype & Test
Plan & Implement


We provide expert services for organizations, big and small, across industries. We dive deep, from government to private sector clients in health, education, tech, and more.

Health and Wellness
Health and Wellness
Public Sector
Public Sector

Our Work

We have executed and staffed UX and service design projects for the following diverse organizations:

Vendors of record for:

Other out-of-this-world clients include private sector businesses and organizations in technology, healthcare, education, finance, and media. Plus, Fortune 100 and 500 companies.

Methods and Tools

Our design toolkit and mixed research methods borrow from many prominent fields, including industrial design, behavioural psychology, change management, anthropology, and strategic planning. We’ll tailor our approach and process for your needs.

Diary Studies
Environmental Scans
Trend Analysis
Data Synthesis
Journey Maps
Service Blueprints
Ecosystem Maps
Insight Reports
Pilots & Prototypes
Usability Testing
Action Plans

We love a challenge. How can we help?

Our team would love to hear from you. Book a FREE 30-minute discovery call with us today to discuss your specific challenges or email us at info@outwitly.com.