About Us

We Help Design Leaders Change the World

(One User Experience at a Time)

Every experience is designed — intentionally or not. When we stepped into staff augmentation for UX and service design, we knew we had to improve it.

Designers and researchers come to Outwitly for the gigs — and they stay for the community, knowledge-sharing and future-proofed career advantages. 

Outwitly isn’t a generic recruiting firm that scans for buzzwords, makes some guesses, then vanishes after you sign. We stick around post-placement, with strategic support, keeping teams inspired and delivering.

When you blend industry insiders, a vibrant design community, and a touch of unicorn magic, you get more than staffing. You get an ally in making great design happen. We live and breathe this stuff, which means:

We Understand What You Need

Including standout practitioners, design impact that improves lives, and a roadmap to get there.

We “Know Some People”

20,000+ UXers, service designers and researchers, that is. We spot and nurture change‑makers.

We’re UX Professionals at Heart

We build communities, train teams and share knowledge. Together, we prove design’s value and grow design demand.
Our Mission & Values

Our north star is human-centered design and its power to shape experiences.

We love helping organizations harness this innovative, profitable force. How do we do this? By fostering a community of exceptional talent, and providing resources to support (and prove!) team success.

We Are Excellent.

We take pride in thoughtful, high-quality work and smooth processes, finding the right talent for the right role.

We Are Playful.

We’re approachable and unpretentious — a little goofy at times — because fun and curiosity make space for better ideas.

We Are Collaborative.

We step in for each other, communicate openly, and share the load so our work — and our teams — thrive.

We Are Ingenious.

We look for new angles, challenge old ways, and solve problems with practical creativity.

We Are Kind.

We treat clients, contractors, and colleagues with care, making sure everyone feels recognized and respected.

We Never Give Up.

When challenges come, we adapt, stay optimistic, and keep moving forward until we get it right.

Two women working together at a desk, one sitting at a laptop while the other stands beside her and points at the screen.
Our Brand Story

Dive deeper into Outwitly’s origin story and our shift into talent.

From our CEO Sara Fortier’s scrappy one-woman start in 2016, to Silicon Valley lessons, to the natural progression that called us into the talent game, read up on the Outwitly journey, as told by Sara.

Our Difference

Why Go With Outwitly For UX Talent, Training & Leadership

We know design inside out, and we use our expertise to match you with the talent and strategies to get results — without the wait, the lift or the roadblocks.

We Guarantee Candidate Quality

AI might make every resume and portfolio look the same, but our senior UX and talent experts personally vet candidates for craft, culture, business acumen and communication. No guesswork. Just great talent.

We Bring a BIG Network

We’re a Partner, Not Just a Vendor

Proven Track Record

Company Metrics

70%

Women-Run Core Team

We support a culture where women and people of all genders have opportunities to grow.

Woman Owned-WBE Certified Logo
100%

Women-Owned & WBE-Certified

Outwitly is 100% women-owned and certified by Women Business Enterprises Canada (WBE Canada).

54%

BIPOC Team

Diverse perspectives strengthen our work and outcomes.