Latest Post

Why your COTS (commercial off-the-shelf) solution isn’t what you need

This post dives into why your COTS (commercial off-the-shelf) solution might seem right for you upfront, but may actually be the wrong choice in the long run. We’ll teach you about custom solutions, debunk common myths about COTS and custom solutions, break down when to use a COTS vs. a custom solution, and help to ensure your custom solution is a success.

Your Guide to HCD, UX Design, and Related Disciplines.

This post provides easy-to-understand explanations and real-life examples of UX design, UI design, HCD, design/UX research, service design, and product design, along with how Outwitly can help your organization with each of these disciplines.

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A pair of people working together on a project. The left most person has a blue shirt and is using a leptop. The person on the right is wearing red and has some design weireframes scattered in front of them.

April 19, 2022

Website and Product Design: What’s the Difference?

Today we talk about product design and website design. We cover the differences and similarities between website design and product design and 5 examples of what a product designer or a website designer can help you with.

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April 01, 2022

UX Tips for a Successful Beta Launch and Post-Launch Support

Here are our best tips for a successful beta launch and smooth post-launch of your digital product. This post will cover MVPs and Beta Launches, why it’s important to ACTUALLY plan for the launch, and tips for your next Beta Launch and supporting users post-launch.

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March 18, 2022

Project Management for Design Research and Service Design

We know that a design research project is only as successful as the foundation it’s built upon! We like to have a phase at the beginning of any project called Project Initiation. This phase is crucial for setting your project up for success! To help set your next design research project up for success, we’re covering nine core project management principles, two key activities to conduct in the initiation phase, and our favourite tools and tech for project management.

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February 18, 2022

Q&A With CEO Sara Fortier on Outwitly Academy’s Design Research Mastery

We sat down to talk to our CEO and Founder of Outwitly, Sara Fortier, about the recent launch of Outwitly Academy. Outwitly Academy’s flagship course, Design Research Mastery, is now accepting its first cohort of registrants.

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February 04, 2022

Design Research: Methods, Practices, and Pitfalls

This post is a “roundup” of our past posts on the topic of design research. We dive into the methods, practices, and pitfalls associated with one of our all-time favourite topics. You’ll learn how to plan and prepare for discovery research, how to get the most out of your research, why you should stay away from focus groups, and a few research methods we love, like diary studies and in-depth interviews.

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January 21, 2022

Top UX Research Tips for Better Usability Test Reports

In part three of our series on user testing, we’re talking about our top tips for better usability test reports and UX research! If you’ve conducted a few usability tests with real users and are looking for new ways to analyze data and improve your reporting, you’re in the right place! We’ll cover the three data points you don’t want to forget to collect, our favourite ways to analyze data from a usability test, and five tips to use for your next report.

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January 07, 2022

UX Research: Usability Testing Tools & Process

In the second part of our blog series on user testing, we write about all things usability testing! Usability tests provide us with insight into how users interact with a product or service before it’s launched into the real world. Usability tests allow us to improve and make critical changes to enhance user experience, ultimately making for a more successful launch! Not testing with users means missing out on the chance to better serve your users and customers. This post will cover things to consider when conducting usability testing, moderated vs. unmoderated participant interaction, remote testing and our favourite tools, consent and test protocol, and analyzing data and reporting on usability test findings.

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December 10, 2021

Foundations of User Testing and Prototyping

In part one of our series on user testing, we’re covering the basics. Wouldn’t it be nice to know what your user needs, how they behave, and exactly how they’re going to navigate your product? Luckily, these insights are discoverable through a few of our favourite human-centered design techniques: prototypes and user tests. From low to high-fidelity prototypes, common testing biases, and prototyping tools, this post will lay the foundations of user testing and prototyping!

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November 26, 2021

UX Hiring: Your biggest UX hiring challenges and how to overcome them

In this blog post, we’re letting you in on the five most common hiring challenges in UX and service design, plus tactical strategies to avoid them! We cover the UX job market, online course credibility, and our top strategies for finding the UX candidates you need.

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October 29, 2021

UX Hiring: Build a strong UX team and avoid these major hiring roadblocks

Are you investing in building your in-house UX design and research team? If so, you might be struggling to find the right people for the job, or maybe your current team isn’t getting the job done. If this sounds like you, you might be running into some of the most common pitfalls we see when non-UX experts try to recruit and hire into UX. This blog post will help you get started with your UX hiring process and help you avoid obstacles on the way!

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October 18, 2021

UX Design: When NOT to go mobile-first

Have you ever wondered whether to start with mobile-first or desktop-first design? More applications start with a mobile-first approach to design because everyone has a smartphone! However, there are certainly times where going mobile-first isn’t the right move. This blog will break down the differences between mobile and desktop design and help you understand when to start with which!

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