Design Methods

Your Guide to Qualitative UX and Design Research Methods

At Outwitly, UX and design research is what we do best! This post covers our three qualitative research methods that you can use for your next project: in-depth interviews, observations and diary studies.

Why you need to adopt design thinking’s “beginner’s mindset”

This post dives into what it means to have a beginner’s mindset, how to get experts like stakeholders comfortable with adopting a beginner’s mindset, and our favourite activities for inspiring this kind of thinking!

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A group of four UX, HCD, and service design professionals are gathered around their desk working within Agile methodology.

June 13, 2022

How to better integrate Agile with HCD?

This post covers Agile methodology and its relationship with human-centered design. We break down the common challenges designers face with Agile and provide recommendations for better integrating Agile with UX and service design.

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February 04, 2022

Design Research: Methods, Practices, and Pitfalls

This post is a “roundup” of our past posts on the topic of design research. We dive into the methods, practices, and pitfalls associated with one of our all-time favourite topics. You’ll learn how to plan and prepare for discovery research, how to get the most out of your research, why you should stay away from focus groups, and a few research methods we love, like diary studies and in-depth interviews.

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January 21, 2022

Top UX Research Tips for Better Usability Test Reports

In part three of our series on user testing, we’re talking about our top tips for better usability test reports and UX research! If you’ve conducted a few usability tests with real users and are looking for new ways to analyze data and improve your reporting, you’re in the right place! We’ll cover the three data points you don’t want to forget to collect, our favourite ways to analyze data from a usability test, and five tips to use for your next report.

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October 01, 2021

UX Research: How to plan and prepare for discovery research?

There is a ton of planning that goes into conducting user research to understand the needs, challenges, and motivations, of your user or customer. If you are just starting out on the journey of UX research, feeling a little overwhelmed by the process, and wondering how to set up and plan a research project, this blog post is for you!

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July 23, 2021

Customer Journey Maps vs. Service Blueprints: What’s the difference?

We explore the design tools of Customer Journey Mapping and Service Blueprinting. How do you know which tool to use? And when? We explain the two in detail, highlight key differences, and guide you toward which tool may be best for your organization to use!

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April 01, 2021

Remote Mobile Usability Testing and Data Privacy

Usability testing in a remote world presents its own benefits and challenges. We remote mobile usability testing and UX research best practices and tools, as well as data security, ethics, and inclusivity.

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March 05, 2021

HCD Series: Leveraging Design Strategy for Business

Identifying and solving complex business challenges can be difficult, and managers often don’t realize that their design team can help! We explore why Design Strategy is a great framework for aligning stakeholders, gaining buy-in, and tackling sticky business problems.

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November 26, 2020

Getting Started with the Design Thinking Process

How can an organization get started with design thinking? In Part Two of this series, we outline the design thinking process and actionable ways to integrate this mindset into your service, product, and business development.

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September 21, 2020

Making your Journey Map Actionable and Creating Change: 301

We explore design-thinking and human-centered tools and techniques to ensure that your carefully researched customer journey maps are highly actionable, and that they are communicated across your organization to affect change.

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September 04, 2020

How to Research and Build a Customer Journey Map: 201

Building a customer journey map will enable your company to better understand how customers use your products or services. We outline how to collect research insights and build an effective and highly useful journey map for your organization.

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June 30, 2020

3 Brainstorming Session Strategies to Move Your Project Forward

Brainstorming sessions are great design and business tools for idea generation–and they can also be fun! In this blog post, we’ve assembled top strategies and tips to help you plan and execute an effective and productive brainstorming session.

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