Design Methods

Your Guide to Qualitative UX and Design Research Methods

At Outwitly, UX and design research is what we do best! This post covers our three qualitative research methods that you can use for your next project: in-depth interviews, observations and diary studies.

Going Remote: Our Favourite Research & Workshop Tools

We offer our top remote-working strategies, tools, and techniques for conducting user research and design workshops at a distance. Team collaboration and qualitative user research can be completely digital and your projects can move forward in uncertain times!

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January 29, 2020

Practical Ways to Apply and Communicate User Personas at Work

In Part 3 of our User Personas series, we discuss how to communicate the importance and value of user personas to your team, stakeholders, and upper management. We demonstrate several key ways that personas can be practically applied to business.

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January 14, 2020

Designing User Personas in 5 Steps

In Part 2 of our blog series, we explore exactly how to craft a set of user and customer personas. Through in-depth research and data analysis, you’ll build and design a set of user groups to inform and finalize a set of targeted personas that will improve how you do business!

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September 05, 2019

User Personas will Improve your Business–Here’s How

In the first blog in our User Personas series, we explore the value of user personas as a human-centered design tool, and we outline how to apply personas to build empathy, align your team, develop focused services and products, and inform design and development for your business today.

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August 22, 2019

Design Research Methods: Diary Study

This week in our Research Methods blog series, we’re explaining the benefits of conducting Diary Studies for your human-centered design and design-thinking projects, to better understand your users’ experiences and motivations over a longer period of time.

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August 08, 2019

Design Research Methods: Observations

This week on the blog, we explore Observations as a key qualitative research methodology in design. We discuss the tools, tips, and techniques that you need to conduct contextual observations and shadowing for your next human-centered design project.

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July 25, 2019

Design Research Methods: In-Depth Interviews

In our new blog series, we’ll introduce our favourite qualitative research methods. This week, we help you navigate in-depth interviews for your users and customers. We’ll explore how to plan and execute a stellar interview, and we’ll outline our Top 7 Tips for In-Depth Interviewers.

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