UX/UI Design

Your Guide to HCD, UX Design, and Related Disciplines.

This post provides easy-to-understand explanations and real-life examples of UX design, UI design, HCD, design/UX research, service design, and product design, along with how Outwitly can help your organization with each of these disciplines.

Website and Product Design: What’s the Difference?

Today we talk about product design and website design. We cover the differences and similarities between website design and product design and 5 examples of what a product designer or a website designer can help you with.

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April 01, 2022

UX Tips for a Successful Beta Launch and Post-Launch Support

Here are our best tips for a successful beta launch and smooth post-launch of your digital product. This post will cover MVPs and Beta Launches, why it’s important to ACTUALLY plan for the launch, and tips for your next Beta Launch and supporting users post-launch.

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October 29, 2021

UX Hiring: Build a strong UX team and avoid these major hiring roadblocks

Are you investing in building your in-house UX design and research team? If so, you might be struggling to find the right people for the job, or maybe your current team isn’t getting the job done. If this sounds like you, you might be running into some of the most common pitfalls we see when non-UX experts try to recruit and hire into UX. This blog post will help you get started with your UX hiring process and help you avoid obstacles on the way!

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October 18, 2021

UX Design: When NOT to go mobile-first

Have you ever wondered whether to start with mobile-first or desktop-first design? More applications start with a mobile-first approach to design because everyone has a smartphone! However, there are certainly times where going mobile-first isn’t the right move. This blog will break down the differences between mobile and desktop design and help you understand when to start with which!

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September 03, 2021

Service Design, UX, & HCD: What’s the difference?

We are often asked what the differences are between service design, UX, human-centered design, design thinking, design research, and the list goes on… It can be complicated and confusing, so we decided to create an all-encompassing guide with definitions for you (and us)!

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August 20, 2021

HCD & UX: Five common roadblocks and how to overcome them

Have you experienced challenges in getting your ideas heard by executives, stakeholders, or across departments? We know it can be hard to persist, but the reward is worth the struggle! Learn how to overcome these challenges and champion design within your organization.

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June 24, 2021

UX vs. UI Design: How your product looks is not the same as how it works

Do you ever wonder about the differences between UX and UI Design? Both are necessary for creating a stellar product, but UX design is important. Just because a design looks great (UI) doesn’t mean it will work well (UX)!

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May 28, 2021

Growing Pains of the Booming Tech Industry

We explore how tech-led companies can overcome new challenges and common growing pains in product and feature development by adopting and championing UX best practices among their teams.

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May 14, 2021

Applying the UX Maturity Scale to Business

To what extent has your business or organization adopted UX research and design? Using a UX Maturity Scale, we help you identify where your organization’s user experience currently stands, and what steps to take in order to level-up.

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April 01, 2021

Remote Mobile Usability Testing and Data Privacy

Usability testing in a remote world presents its own benefits and challenges. We remote mobile usability testing and UX research best practices and tools, as well as data security, ethics, and inclusivity.

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January 21, 2021

Creating a Vision for UX and Product Development

Does your organization have a clear vision or set of guiding principles? We explore why your company might need North Star Principles to make strategic product/service decisions and to ensure you’re offering the best customer experiences.

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October 30, 2020

UX Design & Research: Why Hiring an External Design Agency is the Right Move for Your Business

We explore why your tech/SaaS company should hire an external firm to conduct UX and human-centered design research with your customers, and help your busy UX team develop its design strategy.

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