Customer Journey

7 Steps to Better Customer Experience (CX)

This post details how you can improve your customer experience (CX) in 7 easy-to-follow steps.

Customer Journey Maps vs. Service Blueprints: What’s the difference?

We explore the design tools of Customer Journey Mapping and Service Blueprinting. How do you know which tool to use? And when? We explain the two in detail, highlight key differences, and guide you toward which tool may be best for your organization to use!

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January 08, 2021

Customer Journey Mapping: How to Convert More SaaS Customers From Your Free Trial

How can SaaS companies improve their free trial experience and convert customers? We explore how customer journey mapping and UX research can help SaaS leaders to optimize their free trial periods and boost conversion rates in a competitive digital marketplace.

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September 21, 2020

Making your Journey Map Actionable and Creating Change: 301

We explore design-thinking and human-centered tools and techniques to ensure that your carefully researched customer journey maps are highly actionable, and that they are communicated across your organization to affect change.

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September 04, 2020

How to Research and Build a Customer Journey Map: 201

Building a customer journey map will enable your company to better understand how customers use your products or services. We outline how to collect research insights and build an effective and highly useful journey map for your organization.

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February 28, 2020

The Power of Customer Journey Mapping: 101

Customer journey mapping is a powerful design tool that will give you an end-to-end visual picture of your customer experience and the ability to tackle pain points, explore new product or service opportunities, and much more.

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Interested in implementing any of the ideas in the blog posts in your business or team? Book a discovery call today.

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