Service Design

How to conduct effective desk research for UX and service design?

This post looks at exactly how to conduct desk research in a UX or service design research project. We’re covering the desk research planning process as well as conducting analyses like literature review and trend analysis, comparative analysis in UX, and SWOT analysis.

How to use desk research in UX and service design?

Today’s post digs into how to use “desk research” in UX and service design. We answer questions like when should you use it and how does it fit into the design process. We cover internal vs. external desk research and break down examples of each, like document review, literature review, and jurisdictional scans.

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May 27, 2022

How to Champion HCD and Design Research to Stakeholders

Struggling to convince stakeholders of the value of human-centered design (HCD), service design, and design research? This post will teach you the importance of stakeholder management, how to overcome research resisters, and responding to common objections to doing research.

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Hands of young contemporary office manager over laptop keypad during work over new business project by table

May 06, 2022

Your Guide to HCD, UX Design, and Related Disciplines.

This post provides easy-to-understand explanations and examples of UX/UI design, HCD, design/UX research, service design, and product design. Plus, see how Outwitly can help your organization through our service offerings!

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March 18, 2022

Project Management for Design Research and Service Design

We know that a design research project is only as successful as the foundation it’s built upon! We like to have a phase at the beginning of any project called Project Initiation. This phase is crucial for setting your project up for success! To help set your next design research project up for success, we’re covering nine core project management principles, two key activities to conduct in the initiation phase, and our favourite tools and tech for project management.

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February 04, 2022

Design Research: Methods, Practices, and Pitfalls

This post is a “roundup” of our past posts on the topic of design research. We dive into the methods, practices, and pitfalls associated with one of our all-time favourite topics. You’ll learn how to plan and prepare for discovery research, how to get the most out of your research, why you should stay away from focus groups, and a few research methods we love, like diary studies and in-depth interviews.

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September 03, 2021

Service Design, UX, & HCD: What’s the difference?

We are often asked what the differences are between service design, UX, human-centered design, design thinking, design research, and the list goes on… It can be complicated and confusing, so we decided to create an all-encompassing guide with definitions for you (and us)!

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July 23, 2021

Customer Journey Maps vs. Service Blueprints: What’s the difference?

We explore the design tools of Customer Journey Mapping and Service Blueprinting. How do you know which tool to use? And when? We explain the two in detail, highlight key differences, and guide you toward which tool may be best for your organization to use!

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February 19, 2021

UX Research: Empathy Mapping and Proto-Personas

When you don’t have the time or resources for user research, empathy-mapping and proto-personas are two great design tools that your team and stakeholders can use to better understand your organization’s users or customers, and to inform timely feature, product, or service decisions.

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December 11, 2020

UX Research: Why your Customer Survey Isn’t Cutting It

How effective are user surveys? Are they really adequate to get at customers’ deeper needs and pain paints? We explore why companies should be applying mixed UX research methods alongside user surveys in order to uncover richer insights and make stronger product/service decisions.

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November 26, 2020

Getting Started with the Design Thinking Process

How can an organization get started with design thinking? In Part Two of this series, we outline the design thinking process and actionable ways to integrate this mindset into your service, product, and business development.

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November 13, 2020

What is Design Thinking? An Introduction

What is design thinking? Why is this term so popular? In part one of this series, we offer concrete definitions and explore further why design thinking is SO valuable for any business seeking to solve complex problems and innovate.

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September 21, 2020

Making your Journey Map Actionable and Creating Change: 301

We explore design-thinking and human-centered tools and techniques to ensure that your carefully researched customer journey maps are highly actionable, and that they are communicated across your organization to affect change.

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