Business

How to Champion HCD and Design Research to Stakeholders

Struggling to convince stakeholders of the value of human-centered design (HCD), service design, and design research? This post will teach you the importance of stakeholder management, how to overcome research resisters, and responding to common objections to doing research.

Why your COTS (commercial off-the-shelf) solution isn’t what you need

This post dives into why your COTS (commercial off-the-shelf) solution might seem right for you upfront, but may actually be the wrong choice in the long run. We’ll teach you about custom solutions, debunk common myths about COTS and custom solutions, break down when to use a COTS vs. a custom solution, and help to ensure your custom solution is a success.

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February 18, 2022

Q&A With CEO Sara Fortier on Outwitly Academy’s Design Research Mastery

We sat down to talk to our CEO and Founder of Outwitly, Sara Fortier, about the recent launch of Outwitly Academy. Outwitly Academy’s flagship course, Design Research Mastery, is now accepting its first cohort of registrants.

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August 20, 2021

HCD & UX: Five common roadblocks and how to overcome them

Have you experienced challenges in getting your ideas heard by executives, stakeholders, or across departments? We know it can be hard to persist, but the reward is worth the struggle! Learn how to overcome these challenges and champion design within your organization.

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May 28, 2021

Growing Pains of the Booming Tech Industry

We explore how tech-led companies can overcome new challenges and common growing pains in product and feature development by adopting and championing UX best practices among their teams.

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May 14, 2021

Applying the UX Maturity Scale to Business

To what extent has your business or organization adopted UX research and design? Using a UX Maturity Scale, we help you identify where your organization’s user experience currently stands, and what steps to take in order to level-up.

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April 16, 2021

How can UX Reduce Customer Churn for SaaS-based Companies?

Is your SaaS-based company finding it difficult to hold onto paying customers? We explore how businesses can reduce churn and improve their overall customer experience with UX research and design principles.

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March 19, 2021

How to De-Risk Product Launches with UX Research

Product and feature launches can be risky business without adequate research and testing ahead time. We highlight why and how Saas/tech companies should embrace UX research to build a loyal customer base and boost their ROI.

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March 05, 2021

HCD Series: Leveraging Design Strategy for Business

Identifying and solving complex business challenges can be difficult, and managers often don’t realize that their design team can help! We explore why Design Strategy is a great framework for aligning stakeholders, gaining buy-in, and tackling sticky business problems.

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January 21, 2021

Creating a Vision for UX and Product Development

Does your organization have a clear vision or set of guiding principles? We explore why your company might need North Star Principles to make strategic product/service decisions and to ensure you’re offering the best customer experiences.

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January 08, 2021

Customer Journey Mapping: How to Convert More SaaS Customers From Your Free Trial

How can SaaS companies improve their free trial experience and convert customers? We explore how customer journey mapping and UX research can help SaaS leaders to optimize their free trial periods and boost conversion rates in a competitive digital marketplace.

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December 11, 2020

UX Research: Why your Customer Survey Isn’t Cutting It

How effective are user surveys? Are they really adequate to get at customers’ deeper needs and pain paints? We explore why companies should be applying mixed UX research methods alongside user surveys in order to uncover richer insights and make stronger product/service decisions.

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October 30, 2020

UX Design & Research: Why Hiring an External Design Agency is the Right Move for Your Business

We explore why your tech/SaaS company should hire an external firm to conduct UX and human-centered design research with your customers, and help your busy UX team develop its design strategy.

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