UX/UI Design

Women In Tech and Design to Be Inspired By

Happy International Women’s Day, 2023! This post introduces you to eight influential women in the tech and design world you’re sure to be inspired by. Plus, explore our list of 30+ books, blogs, and communities for women in tech.

UX Design: When NOT to go mobile-first

Have you ever wondered whether to start with mobile-first or desktop-first design? More applications start with a mobile-first approach to design because everyone has a smartphone! However, there are certainly times where going mobile-first isn’t the right move. This blog will break down the differences between mobile and desktop design and help you understand when to start with which!

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September 03, 2021

Service Design, UX, & HCD: What’s the difference?

We are often asked what the differences are between service design, UX, human-centered design, design thinking, design research, and the list goes on… It can be complicated and confusing, so we decided to create an all-encompassing guide with definitions for you (and us)!

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August 20, 2021

HCD & UX: Five common roadblocks and how to overcome them

Have you experienced challenges in getting your ideas heard by executives, stakeholders, or across departments? We know it can be hard to persist, but the reward is worth the struggle! Learn how to overcome these challenges and champion design within your organization.

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June 24, 2021

UX vs. UI Design: How your product looks is not the same as how it works

Do you ever wonder about the differences between UX and UI Design? Both are necessary for creating a stellar product, but UX design is important. Just because a design looks great (UI) doesn’t mean it will work well (UX)!

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May 28, 2021

Growing Pains of the Booming Tech Industry

We explore how tech-led companies can overcome new challenges and common growing pains in product and feature development by adopting and championing UX best practices among their teams.

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May 14, 2021

Applying the UX Maturity Scale to Business

To what extent has your business or organization adopted UX research and design? Using a UX Maturity Scale, we help you identify where your organization’s user experience currently stands, and what steps to take in order to level-up.

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April 01, 2021

Remote Mobile Usability Testing and Data Privacy

Usability testing in a remote world presents its own benefits and challenges. We remote mobile usability testing and UX research best practices and tools, as well as data security, ethics, and inclusivity.

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January 21, 2021

Creating a Vision for UX and Product Development

Does your organization have a clear vision or set of guiding principles? We explore why your company might need North Star Principles to make strategic product/service decisions and to ensure you’re offering the best customer experiences.

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October 30, 2020

UX Design & Research: Why Hiring an External Design Agency is the Right Move for Your Business

We explore why your tech/SaaS company should hire an external firm to conduct UX and human-centered design research with your customers, and help your busy UX team develop its design strategy.

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October 02, 2020

Optimize your Business Processes with UX

We highlight and explore important steps you can take to integrate UX design and research into your organization to improve business processes, workflows, and customer experience (CX), elements that often get overlooked in rapid digital transformation.

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August 14, 2020

How to Invest in CX/UX in an Economic Downturn

Economic downturns can spell out hard times for business. But there are many actions you can take to protect and optimize your company/team to ensure your customers remain happy. In this blog post, we highlight the top UX and CX strategies companies can immediately take action on.

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June 12, 2019

The New Outwitly Blog: Design, Research, and Storytelling

Outwitly is launching a new blog series about human-centered design, research methods, and much more, for designers, user researchers, organizational change-makers and managers, and the creatively-minded across industries. Join us!

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