Strategic Design Leadership, Exactly When You Need It

We help forward-looking organizations envision change and bring design strategy to life with flexible help from hard-to-find design veterans.

Alberta Government
Apple
AT&T
EMIDS
Farm Credit Canada
Fresenius Medical Care
Government of Canada
Intact Insurance
Manitoba
Microsoft
Nestle
Oaktree
Ontario
Siemens
Sobeys
Sun Life Financial
Telus Health
Alberta Government
Apple
AT&T
EMIDS
Farm Credit Canada
Fresenius Medical Care
Government of Canada
Intact Insurance
Manitoba
Microsoft
Nestle
Oaktree
Ontario
Siemens
Sobeys
Sun Life Financial
Telus Health

Personalized Support for Your Design Leadership Needs

From UX team leads to seasoned design directors, we offer flexible, expert-led support to strengthen teams, accelerate performance and scale design impact.

team members reviewing papers

Practitioner Coaching

Director-level coaching that helps designers and researchers grow confidence, influence and impact while bridging the gap from research to implementation.

women talking office

Fractional Leadership

On-demand senior design leadership that provides strategic oversight, mentoring and structure without the cost of a full-time hire.

Fractional Leadership — Senior Oversight Without Full-Time Overhead

Strategic, senior-centered design oversight leadership on demand.

Our fractional design leaders step in to provide embedded, strategy-led support, strategic oversight, align with executives, and guide complex UX work. With flexible 20- or 40-hour-per-month engagements, they mentor teams, structure design practices, and deliver results without the need for long-term hiring cycles.

women talking office
  • On-demand senior design leadership
  • Strategic oversight and mentoring
  • Embed seamlessly with executives and teams
  • Flexible, cost-effective engagement models

UX Coaching For Strategic Impact

Empower designers and researchers to lead with clarity.

Our group design coaching builds confidence, clarity, and credibility for mid- to senior-level design professionals. Director-level coaches help practitioners strengthen influence, earn stakeholder trust, and bridge the gap from research insights to implementation.

team members reviewing papers
  • Grow leadership confidence and presence
  • Strengthen stakeholder buy-in and influence
  • Improve collaboration across teams
  • Apply research with strategic impact

How We Match Fractional Leaders to Your Needs

Lean on UX, design and UX research SMEs, with tried and tested experience in talent sourcing.

Share Your Innovative Vision
Share Your Innovative Vision

We start by understanding your organization’s specific needs and challenges. Tell us what you want to achieve with your design team, and we’ll ensure our approach aligns with your vision.

Match with the Perfect Design Director
Match With the Perfect Design Director

Based on your requirements, we’ll connect you with a fractional director with the expertise and experience to lead your team to success. Our directors are carefully selected to ensure they fit seamlessly into your organization’s culture and goals.

Drive Strategic Results
Drive Strategic Results

Once matched, your fractional director will begin working with your team, providing mentorship, strategic oversight, and project management. Together, we’ll achieve your business objectives, ensuring your design team performs at its best while delivering measurable results.

A woman standing and presenting to a group of coworkers seated around a conference table in a bright modern office

Pricing for Design Leadership Services

From one-shot strategic ramp-ups to long-term embedded leadership, our pricing approach is built to scale with your needs and priorities.

Our Difference

Meet the Design Leadership Coaches Who Set Us Apart

Our coaches are seasoned design leaders who’ve led teams, navigated change and delivered impact — and they’re here to help your hires constantly evolve.

Alex M. Chong

Alex Chong

Meghan Savingy

Meghan Savingy

Michelle McCune

Michelle McCune

Get Support From UX Leaders Who Know the Struggle.

Design leadership blends strategy and execution, while giving teams the clarity to thrive. We vet our leadership hires using these specific skills, so that your projects are in the right hands.

Craft-Specific Design Leadership

Recognizing and addressing the unique needs of design, with leadership styles that empower UX, research, and service design teams to thrive beyond traditional management.


Design Metrics Literacy

Measuring and articulating design’s impact using qualitative and quantitative data.


UX Team Coaching & Mentorship

Mentoring ICs and junior leaders more effectively, improving team retention and morale.


Crafting Design Culture & Building Systems

Shaping healthy design cultures and building systems for uptake (e.g. design rituals, practice frameworks, organizational buy-in).


Strategic Design Advocacy

Speaking the language of business and advocating for design’s value with product, engineering, and executives.


Future-Proofing Design Departments

Evaluating and integrating emerging practices like AI, systems thinking, and design ops into team workflows.

Frequently Asked Questions

What kind of support can a fractional design leader provide to me and my team?

They can add senior design bandwidth where it’s hard to find — helping you mentor team members, guide strategy, navigate organizational alignment, or ramp up important projects that would otherwise get pushed.

Our fractional leaders bring an outside perspective and reliable judgment to fuel scaled projects, growth initiatives, restructuring transitions, or the launch of new features or products.

How would a fractional role differ from a design director or consultant?

A fractional leader works as part of your leadership team, just not on a full-time or permanent basis. They join team rituals, help make decisions, and share accountability for outcomes.

A consultant usually advises on a project from the outside; a fractional leader integrates with your team, helps you carry the work forward, and boosts team capacity through highly engaged support.

When would an organization hire a fractional design leader, instead of a full-time head of design?

Organizations bring in fractional leaders when they need senior design support without committing to a full-time hire.

This often happens during periods of rapid growth, between permanent hires, or when there’s a need to strengthen certain areas — like strategy, operations, or team development — before scaling design further.

How long can I engage a fractional leader?

It depends on what you’re trying to achieve. Some organizations bring one in for a few months to establish direction or support a transition; others keep them longer to coach new leaders or evolve team structure.

The arrangement can flex with your needs — just let us know what those are!

What if I need a fractional leader with a specialized industry background?

This is a part of our typical matching process! We work with leaders who’ve built and led design practices across diverse sectors like tech, finance, healthcare, and government.

We can absolutely connect you with someone who understands your environment, and how to tackle its specific challenges.

Strengthen Your Design Leadership

Contact us today to explore UX team coaching or fractional leadership solutions tailored for your organization.