Latest Post

The 24 Best UX Conferences Upcoming in 2025

Planning which UX conferences to attend in 2025? Why not compare 24 upcoming UX conferences — we’ve done the research for you, including locations and prices, all organized by month. Explore your options in this blog!

Proto Persona Meaning, Template & Example

A proto persona is a great design tool that your team and stakeholders can use to better understand your organization’s users or customers, and to inform smart and timely feature, product, or service decisions. Read more and access proto persona templates/examples in this latest blog post!

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A man is empathy mapping in a virtual empathy map workshop. He is using the Miro empathy mapping template.

February 06, 2025

How to Run an Empathy Mapping Workshop

Running an empathy map workshop? Look no further. This post will teach you to run a workshop that yields useful, actionable empathy maps for your UX or service design project. Inspire empathy in your stakeholders and influence product decision-makers in all the right ways.

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A product team sitting at a table discussing user feedback from beta testing to improve the user experience.

January 23, 2025

Alpha Testing vs Beta Testing: Comparing and Using Each Correctly

Understanding the difference between beta testing vs alpha testing in software is essential for refining products and delivering on design project goals. Explore how each stage helps improve performance and user experience in our latest blog post!

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A UX designer and a UX researcher brainstorming at a whiteboard as they practice a human-centered design (HCD) approach.

December 13, 2024

Human-Centered Design (HCD): Process, Steps & Diagram

What is the HCD (human-centered design) process? What steps and stages does it involve, and how can you apply human-centered design in your organization? Click to read as we cover what you need to know and what resources (including diagrams) will help you on your way.

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December 13, 2024

Service Blueprint vs Customer Journey Map: What’s the Difference?

This post explores customer journey maps vs service blueprints. What is a service blueprint? What is a journey map? When to use each? We’ll explain it all in a UX, CX and service design and guide you toward the best tool for your organization’s goals!

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End-users and researchers discussing design prototypes together, as part of a generative user research method.

December 12, 2024

Generative User Research: Why It Works, When It Works

Is your generative user research working for you? We explore its true meaning as well as examples of generative user research that you can use today! We’ll also cover why you should conduct generative research and when it’s most effective in UX or service design.

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A pair of designers working together on a project. The left most person has a blue shirt and is using a leptop. The person on the right is wearing red and has some design wireframes scattered in front of them.

November 29, 2024

Comparing Product Design vs Web Design

Today’s topic is product design vs web design! We cover the differences and similarities between website design and product design and when to hire a product designer vs a web designer.

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Designers and researchers running a workshop "How Might We" statements and pointing at sticky nots on a whiteboard.

November 21, 2024

“How Might We” Statement Examples for Design Thinking

It’s easy to start a statement with “How might we…” but framing it properly can make the difference between a groundbreaking brainstorm and a list of half-baked solutions. Read on as we explore “How Might We” statement examples to inspire your design thinking and co-design workshops.

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A group of users sit around the table at a workshop, instead of doing a focus group.

November 21, 2024

Focus Group vs Workshop: There’s No Competition

To focus group or not to focus group? We explore why focus groups are susceptible to a number of human biases and behaviours, making them less effective than other human-centered design research methods.

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A UX researcher explores AI and its potential uses for UX research.

October 30, 2024

How to Use AI For UX Research Now and in the Future

More and more tools are claiming to use AI for UX research. What does that mean for us UX researchers? Let’s explore this question as we go over the key benefits, limitations and uses of AI tools in UX research, and how to safeguard our careers as technology advances.

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Woman and man sit at a table together sharing business ideas through laptops set in front of them

October 28, 2024

Off-the-Shelf Software and Custom Software: Advantages and Disadvantages

Off-the-shelf software is a tempting option for many businesses, but it’s not always the ideal option. The off-the-shelf vs custom software debate can be a contentious one, but we’re here to clarify the difference between them and weigh the pros and cons so you can make the best decision.

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Diverse coworkers working together in boardroom, discussing what a COTS (custom off-the-shelf solution) is

October 28, 2024

COTS Solutions and COTS Implementation: Explained

COTS is a term that’s getting thrown around more and more in UX and the tech space in general. Let’s dig into what COTS really means, why people choose this option and whether a COTS experience is right for your users.

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