Resources

Outsmart the Ordinary in UX & Service Design

Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.

Figma Config 2025 Updates: Why This Year Was Huge

Curious about what really stood out at Config 2025? Our Config recap breaks down the five biggest Figma updates and four standout talks that had everyone talking… including a summary of what changed this year, key AI trends, and the most exciting product updates across design, prototyping and collaboration.

Proto Persona Meaning, Template & Example

A proto persona is a great design tool that your team and stakeholders can use to better understand your organization’s users or customers, and to inform smart and timely feature, product, or service decisions. Read more and access proto persona templates/examples in this latest blog post!

How to Run an Empathy Mapping Workshop

Running an empathy map workshop? Look no further. This post will teach you to run a workshop that yields useful, actionable empathy maps for your UX or service design project. Inspire empathy in your stakeholders and influence product decision-makers in all the right ways.

“How Might We” Statement Examples for Design Thinking

It’s easy to start a statement with “How might we…” but framing it properly can make the difference between a groundbreaking brainstorm and a list of half-baked solutions. Read on as we explore “How Might We” statement examples to inspire your design thinking and co-design workshops.

Your Guide to UX Case Studies: Write, Present & Master Them

Case studies are crucial to furthering your career in UX and UI. Whether you’re looking for work or helping a company land new clients, your case studies need to stand out from the pack. That’s why we’ve put together the ultimate case study guide.

Miro’s New Features and Updates: AI, Intelligent Canvas, and Innovative Workflows

Today’s blog post breaks down Miro’s newest updates, Intelligent Canvas, Composable Workflows, and AI, and shares how these features will improve your workflow and enhance team collaboration.

How to Develop a Risk Mitigation Strategy for Design Research

As designers and researchers, we are pros at thinking ahead— and that means looking ahead to any upcoming project risks. In today’s post, you’ll learn how to proactively plan for project risks using a risk mitigation strategy and gain insight into common risks in UX and design research.

Your Guide to Qualitative UX and Design Research Methods

At Outwitly, UX and design research is what we do best! This post covers our three qualitative research methods that you can use for your next project: in-depth interviews, observations and diary studies.

Why you need to adopt design thinking’s “beginner’s mindset”

This post dives into what it means to have a beginner’s mindset, how to get experts like stakeholders comfortable with adopting a beginner’s mindset, and our favourite activities for inspiring this kind of thinking!

How to better integrate Agile with HCD?

This post covers Agile methodology and its relationship with human-centered design. We break down the common challenges designers face with Agile and provide recommendations for better integrating Agile with UX and service design.

Design Research: Methods, Practices, and Pitfalls

This post is a “roundup” of our past posts on the topic of design research. We dive into the methods, practices, and pitfalls associated with one of our all-time favourite topics. You’ll learn how to plan and prepare for discovery research, how to get the most out of your research, why you should stay away from focus groups, and a few research methods we love, like diary studies and in-depth interviews.

Top UX Research Tips for Better Usability Test Reports

In part three of our series on user testing, we’re talking about our top tips for better usability test reports and UX research! If you’ve conducted a few usability tests with real users and are looking for new ways to analyze data and improve your reporting, you’re in the right place! We’ll cover the three data points you don’t want to forget to collect, our favourite ways to analyze data from a usability test, and five tips to use for your next report.