Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.
There is a ton of planning that goes into conducting user research to understand the needs, challenges, and motivations, of your user or customer. If you are just starting out on the journey of UX research, feeling a little overwhelmed by the process, and wondering how to set up and plan a research project, this blog post is for you!
Usability testing in a remote world presents its own benefits and challenges. We remote mobile usability testing and UX research best practices and tools, as well as data security, ethics, and inclusivity.
Identifying and solving complex business challenges can be difficult, and managers often don’t realize that their design team can help! We explore why Design Strategy is a great framework for aligning stakeholders, gaining buy-in, and tackling sticky business problems.
How can an organization get started with design thinking? In Part Two of this series, we outline the design thinking process and actionable ways to integrate this mindset into your service, product, and business development.
We explore design-thinking and human-centered tools and techniques to ensure that your carefully researched customer journey maps are highly actionable, and that they are communicated across your organization to affect change.
Building a customer journey map will enable your company to better understand how customers use your products or services. We outline how to collect research insights and build an effective and highly useful journey map for your organization.
Brainstorming sessions are great design and business tools for idea generation–and they can also be fun! In this blog post, we’ve assembled top strategies and tips to help you plan and execute an effective and productive brainstorming session.
We offer our top remote-working strategies, tools, and techniques for conducting user research and design workshops at a distance. Team collaboration and qualitative user research can be completely digital and your projects can move forward in uncertain times!
In Part 3 of our User Personas series, we discuss how to communicate the importance and value of user personas to your team, stakeholders, and upper management. We demonstrate several key ways that personas can be practically applied to business.
In Part 2 of our blog series, we explore exactly how to craft a set of user and customer personas. Through in-depth research and data analysis, you’ll build and design a set of user groups to inform and finalize a set of targeted personas that will improve how you do business!
In the first blog in our User Personas series, we explore the value of user personas as a human-centered design tool, and we outline how to apply personas to build empathy, align your team, develop focused services and products, and inform design and development for your business today.
This week in our Research Methods blog series, we’re explaining the benefits of conducting Diary Studies for your human-centered design and design-thinking projects, to better understand your users’ experiences and motivations over a longer period of time.