Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.
This post explores customer journey maps vs service blueprints. What is a service blueprint? What is a journey map? When to use each? We’ll explain it all in a UX, CX and service design and guide you toward the best tool for your organization’s goals!
Customer journey maps are a highly valuable design tool, but convincing executives to invest in the research required to create them can be challenging. This blog post will teach you how to sell the value of journey mapping to stakeholders so you can transform your organization.
Great customer experience (CX) is only possible when a customer’s expectations are met or exceeded. In a world of rapidly advancing technology, those expectations can be high, and products and services can easily fall short. Thankfully, there are ways to bridge this gap. Read on to learn more about expectation gaps and get how-to steps for improving your CX through expectation management.
This post details how you can improve your customer experience (CX) in 7 easy-to-follow steps.
How can SaaS companies improve their free trial experience and convert customers? We explore how customer journey mapping and UX research can help SaaS leaders to optimize their free trial periods and boost conversion rates in a competitive digital marketplace.
We explore design-thinking and human-centered tools and techniques to ensure that your carefully researched customer journey maps are highly actionable, and that they are communicated across your organization to affect change.
Building a customer journey map will enable your company to better understand how customers use your products or services. We outline how to collect research insights and build an effective and highly useful journey map for your organization.
Customer journey mapping is a powerful design tool that will give you an end-to-end visual picture of your customer experience and the ability to tackle pain points, explore new product or service opportunities, and much more.