Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.
This post explores customer journey maps vs service blueprints. What is a service blueprint? What is a journey map? When to use each? We’ll explain it all in a UX, CX and service design and guide you toward the best tool for your organization’s goals!
Is your generative user research working for you? We explore its true meaning as well as examples of generative user research that you can use today! We’ll also cover why you should conduct generative research and when it’s most effective in UX or service design.
To focus group or not to focus group? We explore why focus groups are susceptible to a number of human biases and behaviours, making them less effective than other human-centered design research methods.
More and more tools are claiming to use AI for UX research. What does that mean for us UX researchers? Let’s explore this question as we go over the key benefits, limitations and uses of AI tools in UX research, and how to safeguard our careers as technology advances.
As designers and researchers, we are pros at thinking ahead— and that means looking ahead to any upcoming project risks. In today’s post, you’ll learn how to proactively plan for project risks using a risk mitigation strategy and gain insight into common risks in UX and design research.
Post-pandemic, we’re seeing a shift from purely virtual research to a resurgence in the popularity of in-person observations. In this post, we’re highlighting the challenges posed by virtual research and some key reasons why in-person observations should stay in our repertoire as design researchers. Plus, get our tips for convincing stakeholders to invest in in-person observations!
This post teaches you about six common methods used for testing with users in UX. We cover the three purposes behind UX testing, and dive into methods like Card Sorting, Tree Testing, Heuristic Evaluations, and more.
This post is a deep dive into the “Stop, Start, Continue” retrospective method. We discuss how this method can be used to iteratively improve your workflows during a multi-phase UX or design research project.
In the first of our series on Digital Service Design in Government, we bust three common myths around design projects in government and provide you with a resource library.
At Outwitly, UX and design research is what we do best! This post covers our three qualitative research methods that you can use for your next project: in-depth interviews, observations and diary studies.
This post will teach you how to plan and conduct an effective virtual empathy mapping workshop! We also dive into accessibility and empathy mapping.
This post covers all things data analysis! We dive into the process of making sense of data, methods for analyzing data, and tips for analyzing data.