Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.
In Part 2 of our blog series, we explore exactly how to craft a set of user and customer personas. Through in-depth research and data analysis, you’ll build and design a set of user groups to inform and finalize a set of targeted personas that will improve how you do business!
This week in our Research Methods blog series, we’re explaining the benefits of conducting Diary Studies for your human-centered design and design-thinking projects, to better understand your users’ experiences and motivations over a longer period of time.
This week on the blog, we explore Observations as a key qualitative research methodology in design. We discuss the tools, tips, and techniques that you need to conduct contextual observations and shadowing for your next human-centered design project.
In our new blog series, we’ll introduce our favourite qualitative research methods. This week, we help you navigate in-depth interviews for your users and customers. We’ll explore how to plan and execute a stellar interview, and we’ll outline our Top 7 Tips for In-Depth Interviewers.
Human-centered design (HCD) places users at the centre of all activities. What is human-centered design, and how do you talk about it? What is the HCD process? How can you apply human-centered design in your organization?
Outwitly is launching a new blog series about human-centered design, research methods, and much more, for designers, user researchers, organizational change-makers and managers, and the creatively-minded across industries. Join us!