Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.
When you don’t have the time or resources for user research, empathy-mapping and proto-personas are two great design tools that your team and stakeholders can use to better understand your organization’s users or customers, and to inform timely feature, product, or service decisions.
How can SaaS companies improve their free trial experience and convert customers? We explore how customer journey mapping and UX research can help SaaS leaders to optimize their free trial periods and boost conversion rates in a competitive digital marketplace.
How effective are user surveys? Are they really adequate to get at customers’ deeper needs and pain paints? We explore why companies should be applying mixed UX research methods alongside user surveys in order to uncover richer insights and make stronger product/service decisions.
How can an organization get started with design thinking? In Part Two of this series, we outline the design thinking process and actionable ways to integrate this mindset into your service, product, and business development.
What is design thinking? Why is this term so popular? In part one of this series, we offer concrete definitions and explore further why design thinking is SO valuable for any business seeking to solve complex problems and innovate.
We explore design-thinking and human-centered tools and techniques to ensure that your carefully researched customer journey maps are highly actionable, and that they are communicated across your organization to affect change.
Building a customer journey map will enable your company to better understand how customers use your products or services. We outline how to collect research insights and build an effective and highly useful journey map for your organization.
Brainstorming sessions are great design and business tools for idea generation–and they can also be fun! In this blog post, we’ve assembled top strategies and tips to help you plan and execute an effective and productive brainstorming session.
We offer our top remote-working strategies, tools, and techniques for conducting user research and design workshops at a distance. Team collaboration and qualitative user research can be completely digital and your projects can move forward in uncertain times!
Customer journey mapping is a powerful design tool that will give you an end-to-end visual picture of your customer experience and the ability to tackle pain points, explore new product or service opportunities, and much more.
We explore in detail how to plan for, properly structure, and conduct a variety of design-oriented workshops for client projects that include brainstorming and collaboration, stakeholder alignment, team exercises, design-thinking, and UX design.
In Part 3 of our User Personas series, we discuss how to communicate the importance and value of user personas to your team, stakeholders, and upper management. We demonstrate several key ways that personas can be practically applied to business.