Outsmart the Ordinary in UX & Service Design

In the second part of our blog series on user testing, we write about all things usability testing! Usability tests provide us with insight into how users interact with a product or service before it’s launched into the real world. Usability tests allow us to improve and make critical changes to enhance user experience, ultimately making for a more successful launch! Not testing with users means missing out on the chance to better serve your users and customers. This post will cover things to consider when conducting usability testing, moderated vs. unmoderated participant interaction, remote testing and our favourite tools, consent and test protocol, and analyzing data and reporting on usability test findings.

In part one of our series on user testing, we’re covering the basics. Wouldn’t it be nice to know what your user needs, how they behave, and exactly how they’re going to navigate your product? Luckily, these insights are discoverable through a few of our favourite human-centered design techniques: prototypes and user tests. From low to high-fidelity prototypes, common testing biases, and prototyping tools, this post will lay the foundations of user testing and prototyping!

Have you ever wondered whether to start with mobile-first or desktop-first design? More applications start with a mobile-first approach to design because everyone has a smartphone! However, there are certainly times where going mobile-first isn’t the right move. This blog will break down the differences between mobile and desktop design and help you understand when to start with which!

There is a ton of planning that goes into conducting user research to understand the needs, challenges, and motivations, of your user or customer. If you are just starting out on the journey of UX research, feeling a little overwhelmed by the process, and wondering how to set up and plan a research project, this blog post is for you!

We are often asked what the differences are between service design, UX, human-centered design, design thinking, design research, and the list goes on… It can be complicated and confusing, so we decided to create an all-encompassing guide with definitions for you (and us)!

Do you ever wonder about the differences between UX and UI Design? Both are necessary for creating a stellar product, but UX design is important. Just because a design looks great (UI) doesn’t mean it will work well (UX)!

Are you struggling to get the most out of your user and customer research? We explore types of user research, best practices for testing, and the most common pitfalls associated with conducting UX research.

To what extent has your business or organization adopted UX research and design? Using a UX Maturity Scale, we help you identify where your organization’s user experience currently stands, and what steps to take in order to level-up.

Is your SaaS-based company finding it difficult to hold onto paying customers? We explore how businesses can reduce churn and improve their overall customer experience with UX research and design principles.

Usability testing in a remote world presents its own benefits and challenges. We remote mobile usability testing and UX research best practices and tools, as well as data security, ethics, and inclusivity.

Product and feature launches can be risky business without adequate research and testing ahead time. We highlight why and how Saas/tech companies should embrace UX research to build a loyal customer base and boost their ROI.

Identifying and solving complex business challenges can be difficult, and managers often don’t realize that their design team can help! We explore why Design Strategy is a great framework for aligning stakeholders, gaining buy-in, and tackling sticky business problems.