Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.
How can SaaS companies improve their free trial experience and convert customers? We explore how customer journey mapping and UX research can help SaaS leaders to optimize their free trial periods and boost conversion rates in a competitive digital marketplace.
How effective are user surveys? Are they really adequate to get at customers’ deeper needs and pain paints? We explore why companies should be applying mixed UX research methods alongside user surveys in order to uncover richer insights and make stronger product/service decisions.
We explore why your tech/SaaS company should hire an external firm to conduct UX and human-centered design research with your customers, and help your busy UX team develop its design strategy.
We highlight and explore important steps you can take to integrate UX design and research into your organization to improve business processes, workflows, and customer experience (CX), elements that often get overlooked in rapid digital transformation.
Economic downturns can spell out hard times for business. But there are many actions you can take to protect and optimize your company/team to ensure your customers remain happy. In this blog post, we highlight the top UX and CX strategies companies can immediately take action on.
In this post, we offer concrete human-centered strategies for teams and businesses undergoing swift digital transformation. We’ll explore how to overcome obstacles in product and service design and delivery with user research and design thinking methods.
In Part 3 of our User Personas series, we discuss how to communicate the importance and value of user personas to your team, stakeholders, and upper management. We demonstrate several key ways that personas can be practically applied to business.
In the first blog in our User Personas series, we explore the value of user personas as a human-centered design tool, and we outline how to apply personas to build empathy, align your team, develop focused services and products, and inform design and development for your business today.
In the first piece of our Human Centered Design (HCD) blog series, we explored the in’s and out’s of the five-step HCD process: Discover, Define, Design, Prototype & Test, and Plan & Implement. We also offered some ways to get started with HCD at your organization today.