Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.
Happy International Women’s Day, 2023! This post introduces you to eight influential women in the tech and design world you’re sure to be inspired by. Plus, explore our list of 30+ books, blogs, and communities for women in tech.
In order for your organization to undergo a successful digital transformation, you need to apply a human-centered approach. The best way to do that? Using the flywheel concept to enable your transformation!
Struggling to convince stakeholders of the value of human-centered design (HCD), service design, and design research? This post will teach you the importance of stakeholder management, how to overcome research resisters, and responding to common objections to doing research.
This post dives into why your COTS (commercial off-the-shelf) solution might seem right for you upfront, but may actually be the wrong choice in the long run. We’ll teach you about custom solutions, debunk common myths about COTS and custom solutions, break down when to use a COTS vs. a custom solution, and help to ensure your custom solution is a success.
We sat down to talk to our CEO and Founder of Outwitly, Sara Fortier, about the recent launch of Outwitly Academy. Outwitly Academy’s flagship course, Design Research Mastery, is now accepting its first cohort of registrants.
Have you experienced challenges in getting your ideas heard by executives, stakeholders, or across departments? We know it can be hard to persist, but the reward is worth the struggle! Learn how to overcome these challenges and champion design within your organization.
We explore how tech-led companies can overcome new challenges and common growing pains in product and feature development by adopting and championing UX best practices among their teams.
To what extent has your business or organization adopted UX research and design? Using a UX Maturity Scale, we help you identify where your organization’s user experience currently stands, and what steps to take in order to level-up.
Is your SaaS-based company finding it difficult to hold onto paying customers? We explore how businesses can reduce churn and improve their overall customer experience with UX research and design principles.
Product and feature launches can be risky business without adequate research and testing ahead time. We highlight why and how Saas/tech companies should embrace UX research to build a loyal customer base and boost their ROI.
Identifying and solving complex business challenges can be difficult, and managers often don’t realize that their design team can help! We explore why Design Strategy is a great framework for aligning stakeholders, gaining buy-in, and tackling sticky business problems.
Does your organization have a clear vision or set of guiding principles? We explore why your company might need North Star Principles to make strategic product/service decisions and to ensure you’re offering the best customer experiences.