Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.
Written by Kristin Swan, Outwitly’s Director of Strategic Design, this post covers the importance of clarity, communication, and collaboration in UX and service design teams, and the five cultural components teams need to thrive.
This post is a collaborative effort from Outwitly’s Design Team! We dive into what makes a great UX and service design team. Successful design teams require many elements– from individual skills and expertise to team dynamics and communication. Read on for key takeaways and top tips for success.
Everything you need to know about the transition from being a full-time employee to contracting and freelancing as a UX designer, researcher or service designer.
Check out our list of top-ranked conferences for UX design and research and HCD in 2023! There’s sure to be an event for every design practitioner out there.
In order for your organization to undergo a successful digital transformation, you need to apply a human-centered approach. The best way to do that? Using the flywheel concept to enable your transformation!
This post dives into what it means to have a beginner’s mindset, how to get experts like stakeholders comfortable with adopting a beginner’s mindset, and our favourite activities for inspiring this kind of thinking!
This post covers Agile methodology and its relationship with human-centered design. We break down the common challenges designers face with Agile and provide recommendations for better integrating Agile with UX and service design.
Struggling to convince stakeholders of the value of human-centered design (HCD), service design, and design research? This post will teach you the importance of stakeholder management, how to overcome research resisters, and responding to common objections to doing research.
This post provides easy-to-understand explanations and examples of UX/UI design, HCD, design/UX research, service design, and product design. Plus, see how Outwitly can help your organization through our service offerings!
We know that a design research project is only as successful as the foundation it’s built upon! We like to have a phase at the beginning of any project called Project Initiation. This phase is crucial for setting your project up for success! To help set your next design research project up for success, we’re covering nine core project management principles, two key activities to conduct in the initiation phase, and our favourite tools and tech for project management.
In the second part of our blog series on user testing, we write about all things usability testing! Usability tests provide us with insight into how users interact with a product or service before it’s launched into the real world. Usability tests allow us to improve and make critical changes to enhance user experience, ultimately making for a more successful launch! Not testing with users means missing out on the chance to better serve your users and customers. This post will cover things to consider when conducting usability testing, moderated vs. unmoderated participant interaction, remote testing and our favourite tools, consent and test protocol, and analyzing data and reporting on usability test findings.
In part one of our series on user testing, we’re covering the basics. Wouldn’t it be nice to know what your user needs, how they behave, and exactly how they’re going to navigate your product? Luckily, these insights are discoverable through a few of our favourite human-centered design techniques: prototypes and user tests. From low to high-fidelity prototypes, common testing biases, and prototyping tools, this post will lay the foundations of user testing and prototyping!