Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.
Is your SaaS-based company finding it difficult to hold onto paying customers? We explore how businesses can reduce churn and improve their overall customer experience with UX research and design principles.
Usability testing in a remote world presents its own benefits and challenges. We remote mobile usability testing and UX research best practices and tools, as well as data security, ethics, and inclusivity.
Product and feature launches can be risky business without adequate research and testing ahead time. We highlight why and how Saas/tech companies should embrace UX research to build a loyal customer base and boost their ROI.
When you don’t have the time or resources for user research, empathy-mapping and proto-personas are two great design tools that your team and stakeholders can use to better understand your organization’s users or customers, and to inform timely feature, product, or service decisions.
How effective are user surveys? Are they really adequate to get at customers’ deeper needs and pain paints? We explore why companies should be applying mixed UX research methods alongside user surveys in order to uncover richer insights and make stronger product/service decisions.
What is design thinking? Why is this term so popular? In part one of this series, we offer concrete definitions and explore further why design thinking is SO valuable for any business seeking to solve complex problems and innovate.
We explore why your tech/SaaS company should hire an external firm to conduct UX and human-centered design research with your customers, and help your busy UX team develop its design strategy.
In this post, we offer concrete human-centered strategies for teams and businesses undergoing swift digital transformation. We’ll explore how to overcome obstacles in product and service design and delivery with user research and design thinking methods.
Brainstorming sessions are great design and business tools for idea generation–and they can also be fun! In this blog post, we’ve assembled top strategies and tips to help you plan and execute an effective and productive brainstorming session.
Customer journey mapping is a powerful design tool that will give you an end-to-end visual picture of your customer experience and the ability to tackle pain points, explore new product or service opportunities, and much more.