Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.
At Outwitly, UX and design research is what we do best! This post covers our three qualitative research methods that you can use for your next project: in-depth interviews, observations and diary studies.
This post will teach you how to plan and conduct an effective virtual empathy mapping workshop! We also dive into accessibility and empathy mapping.
This post covers all things data analysis! We dive into the process of making sense of data, methods for analyzing data, and tips for analyzing data.
This post looks at exactly how to conduct desk research in a UX or service design research project. We’re covering the desk research planning process as well as conducting analyses like literature review and trend analysis, comparative analysis in UX, and SWOT analysis.
Today’s post digs into how to use “desk research” in UX and service design. We answer questions like when should you use it and how does it fit into the design process. We cover internal vs. external desk research and break down examples of each, like document review, literature review, and jurisdictional scans.
UX Design is an intricate discipline that requires practitioners to possess a variety of soft and hard skills in order to succeed. This post will break down the list of the top skills we think all UX designers should have! Plus, a comprehensive list of our favourite design & prototyping tools.
This post provides easy-to-understand explanations and examples of UX/UI design, HCD, design/UX research, service design, and product design. Plus, see how Outwitly can help your organization through our service offerings!
In part three of our series on user testing, we’re talking about our top tips for better usability test reports and UX research! If you’ve conducted a few usability tests with real users and are looking for new ways to analyze data and improve your reporting, you’re in the right place! We’ll cover the three data points you don’t want to forget to collect, our favourite ways to analyze data from a usability test, and five tips to use for your next report.
In the second part of our blog series on user testing, we write about all things usability testing! Usability tests provide us with insight into how users interact with a product or service before it’s launched into the real world. Usability tests allow us to improve and make critical changes to enhance user experience, ultimately making for a more successful launch! Not testing with users means missing out on the chance to better serve your users and customers. This post will cover things to consider when conducting usability testing, moderated vs. unmoderated participant interaction, remote testing and our favourite tools, consent and test protocol, and analyzing data and reporting on usability test findings.
In part one of our series on user testing, we’re covering the basics. Wouldn’t it be nice to know what your user needs, how they behave, and exactly how they’re going to navigate your product? Luckily, these insights are discoverable through a few of our favourite human-centered design techniques: prototypes and user tests. From low to high-fidelity prototypes, common testing biases, and prototyping tools, this post will lay the foundations of user testing and prototyping!
There is a ton of planning that goes into conducting user research to understand the needs, challenges, and motivations, of your user or customer. If you are just starting out on the journey of UX research, feeling a little overwhelmed by the process, and wondering how to set up and plan a research project, this blog post is for you!
Are you struggling to get the most out of your user and customer research? We explore types of user research, best practices for testing, and the most common pitfalls associated with conducting UX research.