Resources

Outsmart the Ordinary in UX & Service Design

Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.

Going Remote: Our Favourite Research & Workshop Tools

We offer our top remote-working strategies, tools, and techniques for conducting user research and design workshops at a distance. Team collaboration and qualitative user research can be completely digital and your projects can move forward in uncertain times!

The Power of Customer Journey Mapping: 101

Customer journey mapping is a powerful design tool that will give you an end-to-end visual picture of your customer experience and the ability to tackle pain points, explore new product or service opportunities, and much more.

How to Facilitate a Great Design Workshop

We explore in detail how to plan for, properly structure, and conduct a variety of design-oriented workshops for client projects that include brainstorming and collaboration, stakeholder alignment, team exercises, design-thinking, and UX design.

Practical Ways to Apply and Communicate User Personas at Work

In Part 3 of our User Personas series, we discuss how to communicate the importance and value of user personas to your team, stakeholders, and upper management. We demonstrate several key ways that personas can be practically applied to business.

Designing User Personas in 5 Steps

In Part 2 of our blog series, we explore exactly how to craft a set of user and customer personas. Through in-depth research and data analysis, you’ll build and design a set of user groups to inform and finalize a set of targeted personas that will improve how you do business!

User Personas will Improve your Business–Here’s How

In the first blog in our User Personas series, we explore the value of user personas as a human-centered design tool, and we outline how to apply personas to build empathy, align your team, develop focused services and products, and inform design and development for your business today.

Design Research Methods: Diary Study

This week in our Research Methods blog series, we’re explaining the benefits of conducting Diary Studies for your human-centered design and design-thinking projects, to better understand your users’ experiences and motivations over a longer period of time.

Design Research Methods: Observations

This week on the blog, we explore Observations as a key qualitative research methodology in design. We discuss the tools, tips, and techniques that you need to conduct contextual observations and shadowing for your next human-centered design project.

Design Research Methods: In-Depth Interviews

In our new blog series, we’ll introduce our favourite qualitative research methods. This week, we help you navigate in-depth interviews for your users and customers. We’ll explore how to plan and execute a stellar interview, and we’ll outline our Top 7 Tips for In-Depth Interviewers.

HCD Series: 5 Reasons Why Your Organization Needs Design

In the first piece of our Human Centered Design (HCD) blog series, we explored the in’s and out’s of the five-step HCD process: Discover, Define, Design, Prototype & Test, and Plan & Implement. We also offered some ways to get started with HCD at your organization today.

HCD Series: Human-Centered Design Explained

Human-centered design (HCD) places users at the centre of all activities. What is human-centered design, and how do you talk about it? What is the HCD process? How can you apply human-centered design in your organization?

The New Outwitly Blog: Design, Research, and Storytelling

Outwitly is launching a new blog series about human-centered design, research methods, and much more, for designers, user researchers, organizational change-makers and managers, and the creatively-minded across industries. Join us!

Design Research Mastery: How to Lead Research That Builds Buy-In and Great Products

A Guide to High-Value Research

(From Our CEO)

Dive into our very own Sara Fortier’s book — a practical guide to design research, packed with real stories, tools, and strategies to turn data and insights into meaningful business impact.

Available for shipment in the UK & EU — pre-orders are live for US and Canada!
Explore the book's official website to learn more about what's inside.
Upcoming Events

Connect, Learn and Evolve Your UX Practice — With Outwitly Events

Join us for hands-on workshops, thought-provoking talks, and networking events that strengthen our UX community and push human-centered design forward.

OCT
31

Systems-Based Design Directorship: A Blueprint for Leaders in UX

We offer our top remote-working strategies, tools, and techniques for conducting user research and design workshops at a distance. Team collaboration and qualitative user research can be completely digital and your projects can move forward in uncertain times!

NOV
22

Systems-Based Design Directorship: A Blueprint for Leaders in UX

We offer our top remote-working strategies, tools, and techniques for conducting user research and design workshops at a distance. Team collaboration and qualitative user research can be completely digital and your projects can move forward in uncertain times!

OCT
18

Systems-Based Design Directorship: A Blueprint for Leaders in UX

We offer our top remote-working strategies, tools, and techniques for conducting user research and design workshops at a distance. Team collaboration and qualitative user research can be completely digital and your projects can move forward in uncertain times!

The Design Leadership Digest

Get insights from seasoned design leaders and real, usable strategies for building resilient UX teams, sharpening your influence and leading with clarity.

The Weekly Wit

UX and HCD tips, resources, and job leads for practitioners, all in one place — to help you hone your skills, stay current and move forward in your design career.