Outsmart the Ordinary in UX & Service Design

We offer our top remote-working strategies, tools, and techniques for conducting user research and design workshops at a distance. Team collaboration and qualitative user research can be completely digital and your projects can move forward in uncertain times!

Customer journey mapping is a powerful design tool that will give you an end-to-end visual picture of your customer experience and the ability to tackle pain points, explore new product or service opportunities, and much more.

We explore in detail how to plan for, properly structure, and conduct a variety of design-oriented workshops for client projects that include brainstorming and collaboration, stakeholder alignment, team exercises, design-thinking, and UX design.

In Part 3 of our User Personas series, we discuss how to communicate the importance and value of user personas to your team, stakeholders, and upper management. We demonstrate several key ways that personas can be practically applied to business.

In Part 2 of our blog series, we explore exactly how to craft a set of user and customer personas. Through in-depth research and data analysis, you’ll build and design a set of user groups to inform and finalize a set of targeted personas that will improve how you do business!

In the first blog in our User Personas series, we explore the value of user personas as a human-centered design tool, and we outline how to apply personas to build empathy, align your team, develop focused services and products, and inform design and development for your business today.

This week in our Research Methods blog series, we’re explaining the benefits of conducting Diary Studies for your human-centered design and design-thinking projects, to better understand your users’ experiences and motivations over a longer period of time.

This week on the blog, we explore Observations as a key qualitative research methodology in design. We discuss the tools, tips, and techniques that you need to conduct contextual observations and shadowing for your next human-centered design project.

In our new blog series, we’ll introduce our favourite qualitative research methods. This week, we help you navigate in-depth interviews for your users and customers. We’ll explore how to plan and execute a stellar interview, and we’ll outline our Top 7 Tips for In-Depth Interviewers.

In the first piece of our Human Centered Design (HCD) blog series, we explored the in’s and out’s of the five-step HCD process: Discover, Define, Design, Prototype & Test, and Plan & Implement. We also offered some ways to get started with HCD at your organization today.

Human-centered design (HCD) places users at the centre of all activities. What is human-centered design, and how do you talk about it? What is the HCD process? How can you apply human-centered design in your organization?

Outwitly is launching a new blog series about human-centered design, research methods, and much more, for designers, user researchers, organizational change-makers and managers, and the creatively-minded across industries. Join us!