Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.
Struggling to convince stakeholders of the value of human-centered design (HCD), service design, and design research? This post will teach you the importance of stakeholder management, how to overcome research resisters, and responding to common objections to doing research.
This post provides easy-to-understand explanations and examples of UX/UI design, HCD, design/UX research, service design, and product design. Plus, see how Outwitly can help your organization through our service offerings!
We sat down to talk to our CEO and Founder of Outwitly, Sara Fortier, about the recent launch of Outwitly Academy. Outwitly Academy’s flagship course, Design Research Mastery, is now accepting its first cohort of registrants.
In part one of our series on user testing, we’re covering the basics. Wouldn’t it be nice to know what your user needs, how they behave, and exactly how they’re going to navigate your product? Luckily, these insights are discoverable through a few of our favourite human-centered design techniques: prototypes and user tests. From low to high-fidelity prototypes, common testing biases, and prototyping tools, this post will lay the foundations of user testing and prototyping!
There is a ton of planning that goes into conducting user research to understand the needs, challenges, and motivations, of your user or customer. If you are just starting out on the journey of UX research, feeling a little overwhelmed by the process, and wondering how to set up and plan a research project, this blog post is for you!
We are often asked what the differences are between service design, UX, human-centered design, design thinking, design research, and the list goes on… It can be complicated and confusing, so we decided to create an all-encompassing guide with definitions for you (and us)!
Have you experienced challenges in getting your ideas heard by executives, stakeholders, or across departments? We know it can be hard to persist, but the reward is worth the struggle! Learn how to overcome these challenges and champion design within your organization.
We explore how tech-led companies can overcome new challenges and common growing pains in product and feature development by adopting and championing UX best practices among their teams.
Product and feature launches can be risky business without adequate research and testing ahead time. We highlight why and how Saas/tech companies should embrace UX research to build a loyal customer base and boost their ROI.
Identifying and solving complex business challenges can be difficult, and managers often don’t realize that their design team can help! We explore why Design Strategy is a great framework for aligning stakeholders, gaining buy-in, and tackling sticky business problems.
Does your organization have a clear vision or set of guiding principles? We explore why your company might need North Star Principles to make strategic product/service decisions and to ensure you’re offering the best customer experiences.
How effective are user surveys? Are they really adequate to get at customers’ deeper needs and pain paints? We explore why companies should be applying mixed UX research methods alongside user surveys in order to uncover richer insights and make stronger product/service decisions.