Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.
Understanding the difference between beta testing vs alpha testing in software is essential for refining products and delivering on design project goals. Explore how each stage helps improve performance and user experience in our latest blog post!
Many UX Designers and Researchers thrive in remote work environments, enjoying various benefits such as flexibility and the ability to work from anywhere. In this post, you will learn how to optimize your remote work environment, understand why community building is essential, and discover how to maximize the potential of design communities to advance your UX career.
This post provides easy-to-understand explanations and examples of UX/UI design, HCD, design/UX research, service design, and product design. Plus, see how Outwitly can help your organization through our service offerings!
There is a ton of planning that goes into conducting user research to understand the needs, challenges, and motivations, of your user or customer. If you are just starting out on the journey of UX research, feeling a little overwhelmed by the process, and wondering how to set up and plan a research project, this blog post is for you!
How can SaaS companies improve their free trial experience and convert customers? We explore how customer journey mapping and UX research can help SaaS leaders to optimize their free trial periods and boost conversion rates in a competitive digital marketplace.
We explore why your tech/SaaS company should hire an external firm to conduct UX and human-centered design research with your customers, and help your busy UX team develop its design strategy.
Building a customer journey map will enable your company to better understand how customers use your products or services. We outline how to collect research insights and build an effective and highly useful journey map for your organization.
In our new blog series, we’ll introduce our favourite qualitative research methods. This week, we help you navigate in-depth interviews for your users and customers. We’ll explore how to plan and execute a stellar interview, and we’ll outline our Top 7 Tips for In-Depth Interviewers.
Outwitly is launching a new blog series about human-centered design, research methods, and much more, for designers, user researchers, organizational change-makers and managers, and the creatively-minded across industries. Join us!