Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.
This post is a “roundup” of our past posts on the topic of design research. We dive into the methods, practices, and pitfalls associated with one of our all-time favourite topics. You’ll learn how to plan and prepare for discovery research, how to get the most out of your research, why you should stay away from focus groups, and a few research methods we love, like diary studies and in-depth interviews.
We are often asked what the differences are between service design, UX, human-centered design, design thinking, design research, and the list goes on… It can be complicated and confusing, so we decided to create an all-encompassing guide with definitions for you (and us)!
When you don’t have the time or resources for user research, empathy-mapping and proto-personas are two great design tools that your team and stakeholders can use to better understand your organization’s users or customers, and to inform timely feature, product, or service decisions.
How effective are user surveys? Are they really adequate to get at customers’ deeper needs and pain paints? We explore why companies should be applying mixed UX research methods alongside user surveys in order to uncover richer insights and make stronger product/service decisions.
How can an organization get started with design thinking? In Part Two of this series, we outline the design thinking process and actionable ways to integrate this mindset into your service, product, and business development.
What is design thinking? Why is this term so popular? In part one of this series, we offer concrete definitions and explore further why design thinking is SO valuable for any business seeking to solve complex problems and innovate.
We explore design-thinking and human-centered tools and techniques to ensure that your carefully researched customer journey maps are highly actionable, and that they are communicated across your organization to affect change.
Building a customer journey map will enable your company to better understand how customers use your products or services. We outline how to collect research insights and build an effective and highly useful journey map for your organization.
Customer journey mapping is a powerful design tool that will give you an end-to-end visual picture of your customer experience and the ability to tackle pain points, explore new product or service opportunities, and much more.