Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.
We explore design-thinking and human-centered tools and techniques to ensure that your carefully researched customer journey maps are highly actionable, and that they are communicated across your organization to affect change.
Building a customer journey map will enable your company to better understand how customers use your products or services. We outline how to collect research insights and build an effective and highly useful journey map for your organization.
Economic downturns can spell out hard times for business. But there are many actions you can take to protect and optimize your company/team to ensure your customers remain happy. In this blog post, we highlight the top UX and CX strategies companies can immediately take action on.
In this post, we offer concrete human-centered strategies for teams and businesses undergoing swift digital transformation. We’ll explore how to overcome obstacles in product and service design and delivery with user research and design thinking methods.
Brainstorming sessions are great design and business tools for idea generation–and they can also be fun! In this blog post, we’ve assembled top strategies and tips to help you plan and execute an effective and productive brainstorming session.
We offer our top remote-working strategies, tools, and techniques for conducting user research and design workshops at a distance. Team collaboration and qualitative user research can be completely digital and your projects can move forward in uncertain times!
Customer journey mapping is a powerful design tool that will give you an end-to-end visual picture of your customer experience and the ability to tackle pain points, explore new product or service opportunities, and much more.
We explore in detail how to plan for, properly structure, and conduct a variety of design-oriented workshops for client projects that include brainstorming and collaboration, stakeholder alignment, team exercises, design-thinking, and UX design.
In Part 3 of our User Personas series, we discuss how to communicate the importance and value of user personas to your team, stakeholders, and upper management. We demonstrate several key ways that personas can be practically applied to business.
In Part 2 of our blog series, we explore exactly how to craft a set of user and customer personas. Through in-depth research and data analysis, you’ll build and design a set of user groups to inform and finalize a set of targeted personas that will improve how you do business!
In the first blog in our User Personas series, we explore the value of user personas as a human-centered design tool, and we outline how to apply personas to build empathy, align your team, develop focused services and products, and inform design and development for your business today.
This week in our Research Methods blog series, we’re explaining the benefits of conducting Diary Studies for your human-centered design and design-thinking projects, to better understand your users’ experiences and motivations over a longer period of time.