Unconventional insights, tools and resources to fuel your craft and leadership — built by fellow UX practitioners with hard-earned experience in changemaking and digital transformation.
Is your SaaS-based company finding it difficult to hold onto paying customers? We explore how businesses can reduce churn and improve their overall customer experience with UX research and design principles.
Usability testing in a remote world presents its own benefits and challenges. We remote mobile usability testing and UX research best practices and tools, as well as data security, ethics, and inclusivity.
Product and feature launches can be risky business without adequate research and testing ahead time. We highlight why and how Saas/tech companies should embrace UX research to build a loyal customer base and boost their ROI.
Identifying and solving complex business challenges can be difficult, and managers often don’t realize that their design team can help! We explore why Design Strategy is a great framework for aligning stakeholders, gaining buy-in, and tackling sticky business problems.
When you don’t have the time or resources for user research, empathy-mapping and proto-personas are two great design tools that your team and stakeholders can use to better understand your organization’s users or customers, and to inform timely feature, product, or service decisions.
Does your organization have a clear vision or set of guiding principles? We explore why your company might need North Star Principles to make strategic product/service decisions and to ensure you’re offering the best customer experiences.
How can SaaS companies improve their free trial experience and convert customers? We explore how customer journey mapping and UX research can help SaaS leaders to optimize their free trial periods and boost conversion rates in a competitive digital marketplace.
How effective are user surveys? Are they really adequate to get at customers’ deeper needs and pain paints? We explore why companies should be applying mixed UX research methods alongside user surveys in order to uncover richer insights and make stronger product/service decisions.
How can an organization get started with design thinking? In Part Two of this series, we outline the design thinking process and actionable ways to integrate this mindset into your service, product, and business development.
What is design thinking? Why is this term so popular? In part one of this series, we offer concrete definitions and explore further why design thinking is SO valuable for any business seeking to solve complex problems and innovate.
We explore why your tech/SaaS company should hire an external firm to conduct UX and human-centered design research with your customers, and help your busy UX team develop its design strategy.
We highlight and explore important steps you can take to integrate UX design and research into your organization to improve business processes, workflows, and customer experience (CX), elements that often get overlooked in rapid digital transformation.