Business

The Ultimate List of UX Metrics: 22 Examples

Choosing and presenting persuasive UX metrics helps stakeholders and clients definitively understand the value of product design quality. If you’ve already secured some buy-in and made product improvements, this list of UX metrics can help you demonstrate your work’s undeniable business impact!

UX Design & Research: Why Hiring an External Design Agency is the Right Move for Your Business

We explore why your tech/SaaS company should hire an external firm to conduct UX and human-centered design research with your customers, and help your busy UX team develop its design strategy.

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October 02, 2020

Optimize your Business Processes with UX

We highlight and explore important steps you can take to integrate UX design and research into your organization to improve business processes, workflows, and customer experience (CX), elements that often get overlooked in rapid digital transformation.

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August 14, 2020

How to Invest in CX/UX in an Economic Downturn

Economic downturns can spell out hard times for business. But there are many actions you can take to protect and optimize your company/team to ensure your customers remain happy. In this blog post, we highlight the top UX and CX strategies companies can immediately take action on.

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July 31, 2020

How your Digital Transformation Might be Failing––and What You Can Do About It

In this post, we offer concrete human-centered strategies for teams and businesses undergoing swift digital transformation. We’ll explore how to overcome obstacles in product and service design and delivery with user research and design thinking methods.

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January 29, 2020

Practical Ways to Apply and Communicate User Personas at Work

In Part 3 of our User Personas series, we discuss how to communicate the importance and value of user personas to your team, stakeholders, and upper management. We demonstrate several key ways that personas can be practically applied to business.

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September 05, 2019

User Personas will Improve your Business–Here’s How

In the first blog in our User Personas series, we explore the value of user personas as a human-centered design tool, and we outline how to apply personas to build empathy, align your team, develop focused services and products, and inform design and development for your business today.

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July 11, 2019

HCD Series: 5 Reasons Why Your Organization Needs Design

In the first piece of our Human Centered Design (HCD) blog series, we explored the in’s and out’s of the five-step HCD process: Discover, Define, Design, Prototype & Test, and Plan & Implement. We also offered some ways to get started with HCD at your organization today.

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