HCD

AI for UX Design: Fundamentals and Best Practices

With AI advancing quickly, keeping up can be challenging. This blog post, inspired by our recent webinar with Micaela Dixon, explores the basics of AI, its role in UX design, and strategies for maintaining a people-centered approach when designing for AI.

Convincing Executives of the Value of Customer Journey Mapping

Customer journey maps are a highly valuable design tool, but convincing executives to invest in the research required to create them can be challenging. This blog post will teach you how to sell the value of journey mapping to stakeholders so you can transform your organization.

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A photo of two women working together in a bright office, drawing on a whiteboard with coloured markers.

June 21, 2024

Service Design in Action: Demystifying, Defining, and Practical Applications

Welcome to the ultimate guide to understanding service design! We’re going back to the basics, explaining what service design is, how it shows up in your day-to-day life, the tiers of design, and five must-have skills for service designers. Plus, read all the way through for a helpful service design blueprint example!

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An image of a man exercising values-based leadership with his team. He's standing at a table collaborating happily with this employees.

April 25, 2024

Values-Based Leadership in UX and Service Design

Leaders are usually being pulled in a million directions on a day-to-day basis, and that’s true now more than ever. So what’s the key to effectively steering teams toward success in this fast-paced and constantly changing climate? More and more leaders are turning to values-based leadership approaches to drive results and inspire innovation. Read all about values-based leadership in this post.

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A collage of photos showing the Outwitly Team at the 2023 CanUX conference.

November 16, 2023

CanUX Recap 2023: Our Team’s Top Takeaways and Highlights

Eight of us Outwitly team members were lucky enough to attend 2023’s CanUX conference, where we learned about all the latest trends and hot topics in the world of UX. We’re sharing 12 key takeaways from our favourite parts of the event, and what they mean to us. Plus, we’re including a free download link to our CEO’s CanUX presentation slides.

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A group of UX and service designers laugh and brainstorm their creative ideas while sitting in a circle on armchairs and beanbag chairs.

September 29, 2023

Unblocking Creativity in UX and Service Design

Any practitioner who works in UX, UI or service design has drawn a blank at some point in their career. Feeling creatively blocked is completely normal, but it can still cause a lot of stress, especially when deadlines are looming. Read along as we discuss the 4 most common cases where UXers and designers get stuck, how to get unstuck and how to get into a creative “flow” state.

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A service designer holding a workshop and building rapport with a government project team. They're sitting at a table, smiling and laughing.

July 21, 2023

Digital Service Design in Government 201: 10 Tips for Success in the Public Sector

In Part Two of our series on digital service design in government, we’re laying down our 10 best tips for leading successful service design projects in the public sector. Guiding your government team toward innovation is possible through great communication, problem-solving and priority sorting. Read on for our practical pointers.

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A UX and Service Design Team gathers. A group of women wearing bright colours sit around a table with a coffee cup and papers. They are deep in conversation.

May 26, 2023

8 Key Elements of Effective UX and Service Design Teams

Written by Kristin Swan, Outwitly’s Director of Strategic Design, this post covers the importance of clarity, communication, and collaboration in UX and service design teams, and the five cultural components teams need to thrive.

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Successful team of UX and service designers wearing bright coloured shirts touch hands in the centre of a circle promoting fun, collaboration, and excitement on their team.

May 04, 2023

The Secret Sauce Behind Great UX and Service Design Teams

This post is a collaborative effort from Outwitly’s Design Team! We dive into what makes a great UX and service design team. Successful design teams require many elements– from individual skills and expertise to team dynamics and communication. Read on for key takeaways and top tips for success.

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Independent contractor is on a call with stakeholder for a project in UX and human-centered design. She is wearing an orange shirt and looking at a laptop.

March 23, 2023

How to Become a Contractor in UX and Service Design

Everything you need to know about the transition from being a full-time employee to contracting and freelancing as a UX designer, researcher or service designer.

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A group of attendees at a human-centered design (HCD) conference or UX conference.

February 23, 2023

The Top UX Design and HCD Conferences of 2023

Check out our list of top-ranked conferences for UX design and research and HCD in 2023! There’s sure to be an event for every design practitioner out there.

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A group of UX designers, human-centered designers, and UX researchers examine the excellent work they've been doing with Jim Collins' flywheel to digitally transform their organization.

November 04, 2022

The HCD Flywheel: Enabling Digital Transformation

In order for your organization to undergo a successful digital transformation, you need to apply a human-centered approach. The best way to do that? Using the flywheel concept to enable your transformation!

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Adopting a beginner's mindset in UX, design thinking, and human centered design.

September 16, 2022

Why you need to adopt design thinking’s “beginner’s mindset”

This post dives into what it means to have a beginner’s mindset, how to get experts like stakeholders comfortable with adopting a beginner’s mindset, and our favourite activities for inspiring this kind of thinking!

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