HCD

Human-Centered Design (HCD): Process, Steps & Diagram

What is the HCD (human-centered design) process? What steps and stages does it involve, and how can you apply human-centered design in your organization? Click to read as we cover what you need to know and what resources (including diagrams) will help you on your way.

“How Might We” Statement Examples for Design Thinking

It’s easy to start a statement with “How might we…” but framing it properly can make the difference between a groundbreaking brainstorm and a list of half-baked solutions. Read on as we explore “How Might We” statement examples to inspire your design thinking and co-design workshops.

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A group of users sit around the table at a workshop, instead of doing a focus group.

November 21, 2024

Focus Group vs Workshop: There’s No Competition

To focus group or not to focus group? We explore why focus groups are susceptible to a number of human biases and behaviours, making them less effective than other human-centered design research methods.

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An image of three UX designers sitting around a table working collaboratively using graphs, diagrams, and AI technology.

August 30, 2024

AI for UX Design: Fundamentals and Best Practices

With AI advancing quickly, keeping up can be challenging. This blog post, inspired by our recent webinar with Micaela Dixon, explores the basics of AI, its role in UX design, and strategies for maintaining a people-centered approach when designing for AI.

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A group of UX Professionals standing around a table in a business environment, shaking hands.

August 01, 2024

Convincing Executives of the Value of Customer Journey Mapping

Customer journey maps are a highly valuable design tool, but convincing executives to invest in the research required to create them can be challenging. This blog post will teach you how to sell the value of journey mapping to stakeholders so you can transform your organization.

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A photo of two women working together in a bright office, drawing on a whiteboard with coloured markers.

June 21, 2024

Service Design in Action: Demystifying, Defining, and Practical Applications

Welcome to the ultimate guide to understanding service design! We’re going back to the basics, explaining what service design is, how it shows up in your day-to-day life, the tiers of design, and five must-have skills for service designers. Plus, read all the way through for a helpful service design blueprint example!

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An image of a man exercising values-based leadership with his team. He's standing at a table collaborating happily with this employees.

April 25, 2024

Values-Based Leadership in UX and Service Design

Leaders are usually being pulled in a million directions on a day-to-day basis, and that’s true now more than ever. So what’s the key to effectively steering teams toward success in this fast-paced and constantly changing climate? More and more leaders are turning to values-based leadership approaches to drive results and inspire innovation. Read all about values-based leadership in this post.

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A collage of photos showing the Outwitly Team at the 2023 CanUX conference.

November 16, 2023

CanUX Recap 2023: Our Team’s Top Takeaways and Highlights

Eight of us Outwitly team members were lucky enough to attend 2023’s CanUX conference, where we learned about all the latest trends and hot topics in the world of UX. We’re sharing 12 key takeaways from our favourite parts of the event, and what they mean to us. Plus, we’re including a free download link to our CEO’s CanUX presentation slides.

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A group of UX and service designers laugh and brainstorm their creative ideas while sitting in a circle on armchairs and beanbag chairs.

September 29, 2023

Unblocking Creativity in UX and Service Design

Any practitioner who works in UX, UI or service design has drawn a blank at some point in their career. Feeling creatively blocked is completely normal, but it can still cause a lot of stress, especially when deadlines are looming. Read along as we discuss the 4 most common cases where UXers and designers get stuck, how to get unstuck and how to get into a creative “flow” state.

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A service designer holding a workshop and building rapport with a government project team. They're sitting at a table, smiling and laughing.

July 21, 2023

Digital Service Design in Government 201: 10 Tips for Success in the Public Sector

In Part Two of our series on digital service design in government, we’re laying down our 10 best tips for leading successful service design projects in the public sector. Guiding your government team toward innovation is possible through great communication, problem-solving and priority sorting. Read on for our practical pointers.

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A UX and Service Design Team gathers. A group of women wearing bright colours sit around a table with a coffee cup and papers. They are deep in conversation.

May 26, 2023

8 Key Elements of Effective UX and Service Design Teams

Written by Kristin Swan, Outwitly’s Director of Strategic Design, this post covers the importance of clarity, communication, and collaboration in UX and service design teams, and the five cultural components teams need to thrive.

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Successful team of UX and service designers wearing bright coloured shirts touch hands in the centre of a circle promoting fun, collaboration, and excitement on their team.

May 04, 2023

The Secret Sauce Behind Great UX and Service Design Teams

This post is a collaborative effort from Outwitly’s Design Team! We dive into what makes a great UX and service design team. Successful design teams require many elements– from individual skills and expertise to team dynamics and communication. Read on for key takeaways and top tips for success.

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Independent contractor is on a call with stakeholder for a project in UX and human-centered design. She is wearing an orange shirt and looking at a laptop.

March 23, 2023

How to Become a Contractor in UX and Service Design

Everything you need to know about the transition from being a full-time employee to contracting and freelancing as a UX designer, researcher or service designer.

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