A service design consultancy.

We use human-centered design strategies to untangle your business problems, demystify your customer experience, and re-imagine your products and services. Using insight-driven research, we’ll collaborate with you to reveal opportunities for innovation and growth.

Outwitly’s mission is to challenge the status quo and create innovative solutions to improve people’s lives. Our services include experience strategy, service design, design thinking, digital strategy, and premium multi-focus workshops.


We’re striving to be your top choice for design thinking and service design in Canada, and we are dedicated to delivering exceptional quality.


Working with us

We specialize in designing experiences that involve many different perspectives and people,
that are multi-touchpoint, and that seem too hairy to handle. 

We can do the most when brought in at the very early phases of a new initiative, revamping tired, tangled processes, and conceptualizing new services and products based on the needs of your users and customers. Working with you, we perform tons of user research and collaborate with your team to make sure that the solutions we design are accepted and adopted across your organization.