UX & Service Design Solutions That Solve Complex Challenges

We don’t just do staffing. Whether you’re launching a product or modernizing services, Outwitly’s UX & HCD solutions can help with identifying opportunities for innovation and delivering ROI.

Alberta Government
Apple
AT&T
EMIDS
Farm Credit Canada
Fresenius Medical Care
Government of Canada
Intact Insurance
Manitoba
Microsoft
Nestle
Oaktree
Ontario
Siemens
Sobeys
Sun Life Financial
Telus Health
Alberta Government
Apple
AT&T
EMIDS
Farm Credit Canada
Fresenius Medical Care
Government of Canada
Intact Insurance
Manitoba
Microsoft
Nestle
Oaktree
Ontario
Siemens
Sobeys
Sun Life Financial
Telus Health

UX Solutions Built for Impact

Pre-scoped, expert-led packages that provide clarity and momentum — giving you the tools and insights to deliver amazing products and services.

user Personas

Research-Backed Personas

Turn research into human-centered design deliverables that bring users to life and help teams align around real needs and behaviours.

Journey Mapping process

Customer & User Journey Mapping

Visualize the full user experience, uncover pain points, and align teams around a journey that guides smarter design decisions.

UX Assessments

MVP Product Design

Design and validate your minimum viable product with a user-centered approach that accelerates launches and reduces risk.

Usability Testing

Usability Testing

See how people actually interact with your product or prototype using proven UX testing methods and usability testing tools.

man smiling putting sticky notes on wall

UX Maturity & Organizational Assessments

Benchmark your organization’s UX and service design practices, identify gaps, and get a clear roadmap for scaling human-centered design with confidence.

Personas — Humanize Your Users

Build empathy and alignment through actionable profiles.

Personas transform raw research into relatable archetypes that guide human-centered design. They help teams move past assumptions and keep users at the heart of every decision.

user Personas
  • Align design decisions with real needs
  • Build empathy across your team
  • Clarify user goals and behaviours
  • Support product and service strategy

Visualize Experiences, Unlock Opportunities

Map the end-to-end journey to reveal pain points and innovation areas.

Journey maps connect research insights to the full user experience, making breakdowns and opportunities impossible to ignore. They align teams around a shared view of the journey and spark new design ideas.

Journey Mapping process
  • Visualize the user journey clearly
  • Uncover friction and service gaps
  • Align teams across silos
  • Highlight opportunities for innovation

MVP Design — Launch Faster With Confidence

Validate early ideas and de-risk product investment.

MVP design packages help you test product ideas before investing fully. Using a lean UX research plan, we create prototypes and flows that validate viability and reduce risk.

UX Assessments
  • Accelerate product launches
  • Validate ideas with real users
  • Reduce wasted development spend
  • Deliver prototypes and clear flows

Usability Testing — Confident, User-Backed Decisions

Identify usability issues before launch.

Usability testing shows how real users interact with your product through proven UX testing methods. We leverage usability testing tools to uncover friction and provide prioritized recommendations your team can act on quickly.

Usability Testing
  • Catch issues before release
  • Plan evidence-based design improvements
  • Improve overall user experience quality
  • Get clear, prioritized action steps

UX Maturity Assessments — Roadmap Your Design Growth

Benchmark your practice and plan for what’s next.

Our UX maturity assessments evaluate your design capability today and chart a path forward. By assessing strengths, gaps, and opportunities, we help you grow a stronger, more human-centered design practice.

man smiling putting sticky notes on wall
  • Benchmark current UX maturity
  • Identify gaps holding back progress
  • Clear, actionable roadmap for growth
  • Strengthen long-term design capability

Custom UX Solutions — Tackle Unique Challenges

Meet niche-specific goals with the help of design experts.

Not seeing a UX solution on this page that fits your needs? Outwitly’s internal team of seasoned designers and researchers would love to help you tailor a UX package to the business and design goals you’re working towards.

Our Full-Stack UX & Service Design Process

We tackle complex challenges with a proven design methodology, tailored to your team’s needs, timelines and goals. From discovery to delivery, we offer support beyond the average agency.

Initiation
Initiation & Planning

Discovery meetings and workshops, goal setting and detailed research planning to ensure we’re focused on understanding and solving the right problems.

Discovery Research
Discovery Research

In-depth user research through interviews, surveys, and in-person observations. We can also conduct stakeholder interviews and map business processes.

Data Analysis & Deliverables
Data Analysis & Deliverables

Synthesis of user and stakeholder data into actionable insights. You’ll receive tailored recommendations and innovative action plans to streamline processes and improve experiences.

UX Design & Research Planning
Iterative Design & Testing

We co-create solutions with you and design user flows and digital screens from the early design stages through to final designs, testing prototypes with users along the way.

Research & Design Validation
Implementation Support & Enablement

We work alongside development and product teams to ensure proper design implementation, all the while enabling your team through training and user guides to carry the change forward.

Custom Pricing Breakdowns for UX Solutions

From quick-turn usability testing to end-to-end service design, our packages give you predictable costs and proven outcomes.

Our Difference

What Makes Our UX Solutions Different

Proven Track Record

With over a decade of experience in HCD, service design and UX, we’ve delivered measurable outcomes for Fortune 500s and governments — bringing expertise to every project.

Top Talent, Backed by Expertise

Nurturing Strategy & Action

Efficiency That Accelerates Outcomes

Case Studies

Our High-Impact
Design Work in Action

Making the Journey for Child and Spousal Support More Human

Outwitly redesigned a government support service: reduced manual work, call volume, and improved access, efficiency, and user experience.

Redesigning a Public Sector Intranet and Employee Experience

Crown Corporation intranet streamlined: merged 8 systems into one modern, engaging portal for 5,000 employees.

Reimagining the Adult Education Experience

Outwitly partnered with a provincial department to improve adult education, mapping learner needs and provider challenges to shape a clear program model.

Frequently Asked Questions

Is Outwitly a design consulting agency or a staffing agency?

We’re a blend of both! We’re a UX talent partner with our own internal staff of design experts that can offer design and research execution, UX training, and 1:1 coaching.

(These design SMEs also vet our talent pool applicants!)

Years ago, we actually used to be “consulting-only,” but we’ve also developed a gift for finding and supporting other stand-out practitioners who can supplement client teams and drive impact.

Do I have to engage your talent services to access UX solutions?

Nope! You can also partner with us for a pre-scoped UX project or a training program — we love this kind of work. Some teams later decide to add talent support, once they see how well the collaboration fits.

Do you only offer UX/UI solutions? / What about service design, or user research?

We do all of the above — we might use the umbrella term “UX solutions,” but we’re also made up of service design experts, and user research is our bread and butter.

Whether you need to uncover user insights, align a complex service around customer needs, or refine a digital experience so it actually works for people, we bring the right mix of expertise to make it happen.

What if the project I need help with is very long, or very short?

The easiest thing is just to talk to us — and reach out in the contact form with the details! Our UX solutions cover a flexible range of pre-scoped projects, from focused design or research work to larger, multi-phase engagements.

With that being said, our scope for these services doesn’t include one-time micro requests or single-day tasks. And for projects ranging closer to year-length, you may want to consider bringing on a pre-vetted contractor from our pool.

We’re happy to talk through your goals and help you find the best approach.

Do you use “synthetic” or AI-generated user data in your design and research work?

We don’t recommend using synthetic or AI-generated user data in most cases, because it simply isn’t as reliable. When user research is strategically planned, based in sound methodology, and involves real human participants, that input can give you far richer and more accurate insight than any artificial sample ever could.

We love to wield the power of discovery research, where qualitative user data paves the way to new opportunities and unexpected recommendations that set products apart. Many synthetic personas rely on “known” data that’s rooted in user behaviours and motivations that have already been studied (and that might not relate to the context of your product or service).

Need Design Work That Drives Change?

Explore how Outwitly can help you — delivering meaningful insights and measurable user experiences without the overhead.