UX Research

The 25 Best UX Conferences Upcoming in 2025

Planning which UX conferences to attend in 2025? Why not compare 25 upcoming UX conferences — we’ve done the research for you, including locations and prices, all organized by month. Explore your options in this blog!

Proto Persona Meaning, Template & Example

A proto persona is a great design tool that your team and stakeholders can use to better understand your organization’s users or customers, and to inform smart and timely feature, product, or service decisions. Read more and access proto persona templates/examples in this latest blog post!

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A man is empathy mapping in a virtual empathy map workshop. He is using the Miro empathy mapping template.

February 06, 2025

How to Run an Empathy Mapping Workshop

Running an empathy map workshop? Look no further. This post will teach you to run a workshop that yields useful, actionable empathy maps for your UX or service design project. Inspire empathy in your stakeholders and influence product decision-makers in all the right ways.

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A product team sitting at a table discussing user feedback from beta testing to improve the user experience.

January 23, 2025

Alpha Testing vs Beta Testing: Comparing and Using Each Correctly

Understanding the difference between beta testing vs alpha testing in software is essential for refining products and delivering on design project goals. Explore how each stage helps improve performance and user experience in our latest blog post!

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End-users and researchers discussing design prototypes together, as part of a generative user research method.

December 12, 2024

Generative User Research: Why It Works, When It Works

Is your generative user research working for you? We explore its true meaning as well as examples of generative user research that you can use today! We’ll also cover why you should conduct generative research and when it’s most effective in UX or service design.

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A group of users sit around the table at a workshop, instead of doing a focus group.

November 21, 2024

Focus Group vs Workshop: There’s No Competition

To focus group or not to focus group? We explore why focus groups are susceptible to a number of human biases and behaviours, making them less effective than other human-centered design research methods.

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A UX researcher explores AI and its potential uses for UX research.

October 30, 2024

How to Use AI For UX Research Now and in the Future

More and more tools are claiming to use AI for UX research. What does that mean for us UX researchers? Let’s explore this question as we go over the key benefits, limitations and uses of AI tools in UX research, and how to safeguard our careers as technology advances.

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A woman smiling and building a great UX case study at her laptop

September 19, 2024

Your Guide to UX Case Studies: Write, Present & Master Them

Case studies are crucial to furthering your career in UX and UI. Whether you’re looking for work or helping a company land new clients, your case studies need to stand out from the pack. That’s why we’ve put together the ultimate case study guide.

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A UX designer sits at her desk, head in her hands, looking overwhelmed. She is wearing a yellow long sleeved top and glasses.

August 16, 2024

UX Survival Guide: Overcome Common UX Design and Research Challenges

Our design team has created the only UX Survival Guide you’ll ever need! As designers and researchers, we’re up against unique challenges in our day-to-day work. Learn important skills like managing project timelines, advocating for UX, navigating your career, and more.

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Image of a woman working remotely, sitting at a desk with her laptop, gesturing and speaking during a video call

June 10, 2024

Why Community Building is Important for Remote UX Designers and Researchers

Many UX Designers and Researchers thrive in remote work environments, enjoying various benefits such as flexibility and the ability to work from anywhere. In this post, you will learn how to optimize your remote work environment, understand why community building is essential, and discover how to maximize the potential of design communities to advance your UX career.

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A UX researcher in a yellow top holds a clip board as she conducts a series of in-person observations.

May 08, 2024

The Comeback of In-Person Observations in Design Research

Post-pandemic, we’re seeing a shift from purely virtual research to a resurgence in the popularity of in-person observations. In this post, we’re highlighting the challenges posed by virtual research and some key reasons why in-person observations should stay in our repertoire as design researchers. Plus, get our tips for convincing stakeholders to invest in in-person observations!

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A group of UX designers and service designers gather at a conference listening to a keynote speaker.

April 12, 2024

2024 Conferences in UX Design, User Research, and Service Design

Explore our list of top-rated UX, service design, HCD, and research conferences happening both virtually and in person in 2024!

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A woman with a yellow shirt is sitting at a computer desk using assistive technology to conduct a user testing session. She has curly hair and headphones on.

February 21, 2024

Strategies for Inclusive User Testing with Assistive Technology Users

In part two of our series on Inclusive Design, we’re covering accessibility and inclusivity in remote user testing sessions. Learn how to facilitate user testing sessions with screen readers, magnification tools, alternative navigation, and post-session reflection.

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