UX Research

How to Use AI For UX Research Now and in the Future

More and more tools are claiming to use AI for UX research. What does that mean for us UX researchers? Let’s explore this question as we go over the key benefits, limitations and uses of AI tools in UX research, and how to safeguard our careers as technology advances.

Your Guide to UX Case Studies: Write, Present & Master Them

Case studies are crucial to furthering your career in UX and UI. Whether you’re looking for work or helping a company land new clients, your case studies need to stand out from the pack. That’s why we’ve put together the ultimate case study guide.

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A UX designer sits at her desk, head in her hands, looking overwhelmed. She is wearing a yellow long sleeved top and glasses.

August 16, 2024

UX Survival Guide: Overcome Common UX Design and Research Challenges

Our design team has created the only UX Survival Guide you’ll ever need! As designers and researchers, we’re up against unique challenges in our day-to-day work. Learn important skills like managing project timelines, advocating for UX, navigating your career, and more.

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Image of a woman working remotely, sitting at a desk with her laptop, gesturing and speaking during a video call

June 10, 2024

Why Community Building is Important for Remote UX Designers and Researchers

Many UX Designers and Researchers thrive in remote work environments, enjoying various benefits such as flexibility and the ability to work from anywhere. In this post, you will learn how to optimize your remote work environment, understand why community building is essential, and discover how to maximize the potential of design communities to advance your UX career.

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A UX researcher in a yellow top holds a clip board as she conducts a series of in-person observations.

May 08, 2024

The Comeback of In-Person Observations in Design Research

Post-pandemic, we’re seeing a shift from purely virtual research to a resurgence in the popularity of in-person observations. In this post, we’re highlighting the challenges posed by virtual research and some key reasons why in-person observations should stay in our repertoire as design researchers. Plus, get our tips for convincing stakeholders to invest in in-person observations!

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A group of UX designers and service designers gather at a conference listening to a keynote speaker.

April 12, 2024

2024 Conferences in UX Design, User Research, and Service Design

Explore our list of top-rated UX, service design, HCD, and research conferences happening both virtually and in person in 2024!

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A woman with a yellow shirt is sitting at a computer desk using assistive technology to conduct a user testing session. She has curly hair and headphones on.

February 21, 2024

Strategies for Inclusive User Testing with Assistive Technology Users

In part two of our series on Inclusive Design, we’re covering accessibility and inclusivity in remote user testing sessions. Learn how to facilitate user testing sessions with screen readers, magnification tools, alternative navigation, and post-session reflection.

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An image featuring a young girl confidently using assistive technology. The girl, who is blind, engages with the device, showcasing the empowering and inclusive nature of accessibility technology for individuals with visual impairments.

February 02, 2024

Disability, Accessibility, and Assistive Technology in User Research

In part one of our blog series on accessible user research practices, you’ll learn about key terms and disability language for user researchers, what UX teams should know before diving into accessibility research, and the role of assistive technology in research.

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A group of UX researchers gather around a large brown desk where they are conducting UX testing. They are holding colourful low-fidelity prototypes and pointing.

January 19, 2024

Six UX Testing Methods for Success

This post teaches you about six common methods used for testing with users in UX. We cover the three purposes behind UX testing, and dive into methods like Card Sorting, Tree Testing, Heuristic Evaluations, and more.

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Three UX researchers gather around a whiteboard and use sticky notes for a retrospective exercise called "Stop, Start, Continue".

January 04, 2024

Stop, Start, Continue: A Retrospective Method for Design Research Improvement

This post is a deep dive into the “Stop, Start, Continue” retrospective method. We discuss how this method can be used to iteratively improve your workflows during a multi-phase UX or design research project.

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A UX designer sits at her desk, looking into her laptop. She has a discouraged look on her face.

December 15, 2023

Current State of UX: 5 Common Roadblocks Impeding Real Impact

Most UXers share a common goal – to make a real impact on people’s lives! However, in the current state of UX, there are a series of roadblocks and challenges designers and researchers face Today’s post addresses The Expectation Gap and provides tips for reaching the full potential of UX.

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A collage of photos showing the Outwitly Team at the 2023 CanUX conference.

November 16, 2023

CanUX Recap 2023: Our Team’s Top Takeaways and Highlights

Eight of us Outwitly team members were lucky enough to attend 2023’s CanUX conference, where we learned about all the latest trends and hot topics in the world of UX. We’re sharing 12 key takeaways from our favourite parts of the event, and what they mean to us. Plus, we’re including a free download link to our CEO’s CanUX presentation slides.

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A UX team of smiling men and women, seen through a one-way mirror that they are sticking post-its on as part of their codesign workshop.

October 25, 2023

Finding Inspiration for More Creative UX Teams

In Part 2 of our series on unblocking creativity, we’re discussing creative ways to inspire your UX teams when collaboration falters and new ideas are few and far between. And, as a bonus, our Outwitly Team has gotten together to share their top techniques for finding inspiration in their specific types of work.

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