UX Research

Why Community Building is Important for Remote UX Designers and Researchers

Many UX Designers and Researchers thrive in remote work environments, enjoying various benefits such as flexibility and the ability to work from anywhere. In this post, you will learn how to optimize your remote work environment, understand why community building is essential, and discover how to maximize the potential of design communities to advance your UX career.

UX Research: How to plan and prepare for discovery research?

There is a ton of planning that goes into conducting user research to understand the needs, challenges, and motivations, of your user or customer. If you are just starting out on the journey of UX research, feeling a little overwhelmed by the process, and wondering how to set up and plan a research project, this blog post is for you!

View Full Blog Post ›

June 11, 2021

How to Get the Most Out of Your User and Customer Research?

Are you struggling to get the most out of your user and customer research? We explore types of user research, best practices for testing, and the most common pitfalls associated with conducting UX research.

View Full Blog Post ›

April 16, 2021

How can UX Reduce Customer Churn for SaaS-based Companies?

Is your SaaS-based company finding it difficult to hold onto paying customers? We explore how businesses can reduce churn and improve their overall customer experience with UX research and design principles.

View Full Blog Post ›

April 01, 2021

Remote Mobile Usability Testing and Data Privacy

Usability testing in a remote world presents its own benefits and challenges. We remote mobile usability testing and UX research best practices and tools, as well as data security, ethics, and inclusivity.

View Full Blog Post ›

March 19, 2021

How to De-Risk Product Launches with UX Research

Product and feature launches can be risky business without adequate research and testing ahead time. We highlight why and how Saas/tech companies should embrace UX research to build a loyal customer base and boost their ROI.

View Full Blog Post ›

February 19, 2021

UX Research: Empathy Mapping and Proto-Personas

When you don’t have the time or resources for user research, empathy-mapping and proto-personas are two great design tools that your team and stakeholders can use to better understand your organization’s users or customers, and to inform timely feature, product, or service decisions.

View Full Blog Post ›

February 05, 2021

Why You Should Stop Using Focus Groups to Gather Customer Feedback

To focus group or not to focus group? We explore why focus groups are susceptible to a number of human biases and behaviours, making them less effective than other human-centered design research methods.

View Full Blog Post ›

December 11, 2020

UX Research: Why your Customer Survey Isn’t Cutting It

How effective are user surveys? Are they really adequate to get at customers’ deeper needs and pain paints? We explore why companies should be applying mixed UX research methods alongside user surveys in order to uncover richer insights and make stronger product/service decisions.

View Full Blog Post ›

November 13, 2020

What is Design Thinking? An Introduction

What is design thinking? Why is this term so popular? In part one of this series, we offer concrete definitions and explore further why design thinking is SO valuable for any business seeking to solve complex problems and innovate.

View Full Blog Post ›

October 30, 2020

UX Design & Research: Why Hiring an External Design Agency is the Right Move for Your Business

We explore why your tech/SaaS company should hire an external firm to conduct UX and human-centered design research with your customers, and help your busy UX team develop its design strategy.

View Full Blog Post ›

July 31, 2020

How your Digital Transformation Might be Failing––and What You Can Do About It

In this post, we offer concrete human-centered strategies for teams and businesses undergoing swift digital transformation. We’ll explore how to overcome obstacles in product and service design and delivery with user research and design thinking methods.

View Full Blog Post ›

June 30, 2020

3 Brainstorming Session Strategies to Move Your Project Forward

Brainstorming sessions are great design and business tools for idea generation–and they can also be fun! In this blog post, we’ve assembled top strategies and tips to help you plan and execute an effective and productive brainstorming session.

View Full Blog Post ›

Pages: 1234

Interested in implementing any of the ideas in the blog posts in your business or team? Book a discovery call today.

Book a Discovery Call