A proto persona is a great design tool that your team and stakeholders can use to better understand your organization’s users or customers, and to inform smart and timely feature, product, or service decisions. Read more and access proto persona templates/examples in this latest blog post!
Running an empathy map workshop? Look no further. This post will teach you to run a workshop that yields useful, actionable empathy maps for your UX or service design project. Inspire empathy in your stakeholders and influence product decision-makers in all the right ways.
Understanding the difference between beta testing vs alpha testing in software is essential for refining products and delivering on design project goals. Explore how each stage helps improve performance and user experience in our latest blog post!
What is the HCD (human-centered design) process? What steps and stages does it involve, and how can you apply human-centered design in your organization? Click to read as we cover what you need to know and what resources (including diagrams) will help you on your way.
This post explores customer journey maps vs service blueprints. What is a service blueprint? What is a journey map? When to use each? We’ll explain it all in a UX, CX and service design and guide you toward the best tool for your organization’s goals!
Is your generative user research working for you? We explore its true meaning as well as examples of generative user research that you can use today! We’ll also cover why you should conduct generative research and when it’s most effective in UX or service design.
Today’s topic is product design vs web design! We cover the differences and similarities between website design and product design and when to hire a product designer vs a web designer.
It’s easy to start a statement with “How might we…” but framing it properly can make the difference between a groundbreaking brainstorm and a list of half-baked solutions. Read on as we explore “How Might We” statement examples to inspire your design thinking and co-design workshops.
To focus group or not to focus group? We explore why focus groups are susceptible to a number of human biases and behaviours, making them less effective than other human-centered design research methods.
More and more tools are claiming to use AI for UX research. What does that mean for us UX researchers? Let’s explore this question as we go over the key benefits, limitations and uses of AI tools in UX research, and how to safeguard our careers as technology advances.
Off-the-shelf software is a tempting option for many businesses, but it’s not always the ideal option. The off-the-shelf vs custom software debate can be a contentious one, but we’re here to clarify the difference between them and weigh the pros and cons so you can make the best decision.
COTS is a term that’s getting thrown around more and more in UX and the tech space in general. Let’s dig into what COTS really means, why people choose this option and whether a COTS experience is right for your users.