Human-Centered Design (HCD): Process, Steps & Diagram

What is the HCD (human-centered design) process? What steps and stages does it involve, and how can you apply human-centered design in your organization? Click to read as we cover what you need to know and what resources (including diagrams) will help you on your way.

Service Blueprint vs Customer Journey Map: Design Tools Explained

This post explores and compares two key design research tools: customer journey maps vs service blueprints. Which type of mapping to use, and when? We’ll explain their key differences in the context of UX, CX and service design and guide you toward the best tool for your organization’s goals!

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End-users and researchers discussing design prototypes together, as part of a generative user research method.

December 12, 2024

Generative User Research: Why It Works, When It Works

Is your generative user research working for you? We explore its true meaning as well as examples of generative user research that you can use today! We’ll also cover why you should conduct generative research and when it’s most effective in UX or service design.

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A pair of designers working together on a project. The left most person has a blue shirt and is using a leptop. The person on the right is wearing red and has some design wireframes scattered in front of them.

November 29, 2024

Comparing Product Design vs Web Design

Today’s topic is product design vs web design! We cover the differences and similarities between website design and product design and when to hire a product designer vs a web designer.

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Designers and researchers running a workshop "How Might We" statements and pointing at sticky nots on a whiteboard.

November 21, 2024

“How Might We” Statement Examples for Design Thinking

It’s easy to start a statement with “How might we…” but framing it properly can make the difference between a groundbreaking brainstorm and a list of half-baked solutions. Read on as we explore “How Might We” statement examples to inspire your design thinking and co-design workshops.

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A group of users sit around the table at a workshop, instead of doing a focus group.

November 21, 2024

Focus Group vs Workshop: There’s No Competition

To focus group or not to focus group? We explore why focus groups are susceptible to a number of human biases and behaviours, making them less effective than other human-centered design research methods.

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A UX researcher explores AI and its potential uses for UX research.

October 30, 2024

How to Use AI For UX Research Now and in the Future

More and more tools are claiming to use AI for UX research. What does that mean for us UX researchers? Let’s explore this question as we go over the key benefits, limitations and uses of AI tools in UX research, and how to safeguard our careers as technology advances.

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Woman and man sit at a table together sharing business ideas through laptops set in front of them

October 28, 2024

Off-the-Shelf Software and Custom Software: Advantages and Disadvantages

Off-the-shelf software is a tempting option for many businesses, but it’s not always the ideal option. The off-the-shelf vs custom software debate can be a contentious one, but we’re here to clarify the difference between them and weigh the pros and cons so you can make the best decision.

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Diverse coworkers working together in boardroom, discussing what a COTS (custom off-the-shelf solution) is

October 28, 2024

COTS Solutions and COTS Implementation: Explained

COTS is a term that’s getting thrown around more and more in UX and the tech space in general. Let’s dig into what COTS really means, why people choose this option and whether a COTS experience is right for your users.

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A woman smiling and building a great UX case study at her laptop

September 19, 2024

Your Guide to UX Case Studies: Write, Present & Master Them

Case studies are crucial to furthering your career in UX and UI. Whether you’re looking for work or helping a company land new clients, your case studies need to stand out from the pack. That’s why we’ve put together the ultimate case study guide.

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An image of three UX designers sitting around a table working collaboratively using graphs, diagrams, and AI technology.

August 30, 2024

AI for UX Design: Fundamentals and Best Practices

With AI advancing quickly, keeping up can be challenging. This blog post, inspired by our recent webinar with Micaela Dixon, explores the basics of AI, its role in UX design, and strategies for maintaining a people-centered approach when designing for AI.

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A UX designer sits at her desk, head in her hands, looking overwhelmed. She is wearing a yellow long sleeved top and glasses.

August 16, 2024

UX Survival Guide: Overcome Common UX Design and Research Challenges

Our design team has created the only UX Survival Guide you’ll ever need! As designers and researchers, we’re up against unique challenges in our day-to-day work. Learn important skills like managing project timelines, advocating for UX, navigating your career, and more.

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A group of UX Professionals standing around a table in a business environment, shaking hands.

August 01, 2024

Convincing Executives of the Value of Customer Journey Mapping

Customer journey maps are a highly valuable design tool, but convincing executives to invest in the research required to create them can be challenging. This blog post will teach you how to sell the value of journey mapping to stakeholders so you can transform your organization.

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