January 17, 2023

10 Tips for UX Prototyping and User Testing

Tips for prototyping and user testing in UX design (user experience). Testing with users can be challenging, but it doesn't have to be! Read this post and learn Outwitly Inc.'s best tips for prototyping and testing with users in UX.

Prototyping and user testing are key components of UX (user experience) design and research. In fact, we wrote an entire 3-part series on just that:

In addition to these posts, we’ve come up with a list of 10 tips for prototyping and testing that have the Outwitly stamp of approval. This blog post features our tried and true list!

Why do we prototype in UX design and research?

Prototyping and testing are important in UX design and research for a number of reasons. First and foremost, they allow designers to validate their ideas and ensure that the final product meets the needs and expectations of its intended users. By creating prototypes and testing them with real users, designers and researchers can identify problems and make improvements before the product is fully developed. This can save a lot of time and resources (like money) in the long run! Afterall, it’s much cheaper to fix problems in the design phase than trying to fix them after the product has been built.

Prototyping and testing also helps designers and researchers better understand the user’s perspective and identify areas for improvement. By observing users as they interact with the product, they can gain valuable insights into how people actually use the product and what they find confusing or frustrating. This can help uncover problem areas so UX teams can come up with solutions to improve the overall user experience.

Finally, conducting prototyping and testing allows designers and researchers to build more engaging and effective products. By gathering feedback from real users, they can fine-tune their designs to better meet the needs and preferences of their target audience. This results in products that are more intuitive, enjoyable, and effective at achieving their goals – the ultimate objective!

Need help with prototyping and user testing? Our team of UX professionals can put together the perfect action plan for reaching your organization’s goals.

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Our Top 10 Tips for Prototyping and Testing in UX Design

Here are some of our best tips and tricks for prototyping and user testing! Feel free to revert back to this list throughout the process if you’re feeling stuck.

  1. Start with a clear goal in mind. Before you begin prototyping or testing, it’s important to have a clear idea of what you hope to achieve. What questions do you want to answer? What problems are you trying to solve? Having a clear goal will help you stay focused and ensure that your efforts are directed toward achieving a specific outcome.
  2. Use the right level of fidelity for the stage of the design process. As mentioned earlier, the level of fidelity of your prototype should match the stage of the design process and the goals you’ve set for the prototype. For example, a low-fidelity paper prototype might be sufficient for testing the overall layout and flow, while a high-fidelity digital prototype might be necessary for testing specific interactions, features, and design elements. For more info on fidelity, check out this previous blog post!

3. Test with representative users. In order to get valuable feedback, it’s important to test your prototypes with a group of representative users. This might include members of your target audience, as well as people who fit specific demographics or have specific needs or goals. It’s important to always include the real users of your product in testing. It’s easy to assume we know what’s best for our users, but in actuality, we don’t! Read more on the benefits of testing with real users here.

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4. Observe and document user behaviour. As users interact with your prototypes, make sure to observe and document their behaviour. Pay attention to what they do, how they do it, and what they say. This will help you identify problems and areas for improvement and gather valuable insights into how people actually use your product. We can make assumptions about how we think people will navigate a product or feature, but observing real users in action is the only way to know for sure. When it comes time to analyze the feedback you’ve received, look for patterns and try to identify common issues or areas for improvement. Check out the posts linked below for more tips on data analysis: 

5. Iterate and test again. Prototyping and testing are iterative processes. After gathering and analyzing feedback, make changes to your prototypes and test them again. Repeat this process until you have a product that meets the needs and expectations of your users.

6. Involve the right team members. Prototyping and testing often require input and expertise from multiple team members, including designers, developers, and product managers. You should also include stakeholders in the test sessions wherever possible so they can see and hear user feedback firsthand! Having stakeholders involved helps them to learn and appreciate the process of usability testing. We have a few tips for including stakeholders: 

  • Be mindful to only have one additional person attending usability test sessions, and set expectations with them beforehand. Let them know that once introductions have been made, they should remain on mute for the duration of the test. 
  • Don’t bias the test – depending on the nature of the product and who the users are, if having stakeholders attend the test would bias the users or make them uncomfortable, make it clear that they shouldn’t attend the test. 

The main takeaway here is to make sure to involve the right people in the process to ensure that all perspectives are considered and that the final product is the best it can be.

7. Keep an open mind and don’t be afraid to fail. As you prototype and test your designs, it’s important to keep an open mind and be willing to consider new ideas and approaches. A great way to do this is by adopting a beginner’s mindset! Don’t be too attached to your initial ideas and be willing to pivot if necessary. As designers, we need to take an ego-less approach to our work and understand that it’s okay if certain features aren’t easy to find or if users have “negative” feedback. All feedback is good and will make your work and the product better. Don’t let fear of failure hold you back. Embrace the unknown and be willing to take risks – sometimes the greatest innovations come from unexpected failures.

8. Celebrate your successes. When you finally create a prototype that works as intended or you receive positive feedback from test users, it’s important to take a moment to celebrate your successes. This can help boost morale and encourage the team to continue pushing forward with the project. The same goes for your report, make sure to include positive feedback and kudos so that your clients or stakeholders aren’t deflated by all the usability issues you’ll find. Follow these tips for usability test reports!

9. Use the right tools. There are a wide variety of tools available to help you prototype and test your designs. For designing prototypes we like Figma, Adobe XD, or InvisionApp and for testing, there are some great tools and services like Usertesting.com, Lookback, Maze, or UX Tweak. Ultimately, you’ll need to choose the right tools for your needs and make sure to keep an eye out for new and innovative tools that can help streamline your work. Just remember, sometimes it’s best to keep it simple and use basic web conferencing tools like Zoom. Using a tool your organization has already adopted doesn’t require getting permission to purchase another subscription, and you don’t need to dedicate time to learning a new tool!

10. Only test a few tasks or features at once. Don’t try to test too many things at once. We recommend testing 3-5 tasks or features in one session. Otherwise, you risk not getting through all the tasks/features with each participant or taking too long to run the test. In your first rounds of testing focus on the overall concept and core functionality. As you continue in later rounds of testing, you can get more specific and test smaller features.  

We hope the tips in this blog post will help you to conduct your best prototyping and user testing sessions yet! AND, don’t forget to check out our three-part series on UX Prototyping & Testing: