Design Research

Service Blueprint vs Customer Journey Map: What’s the Difference?

This post explores customer journey maps vs service blueprints. What is a service blueprint? What is a journey map? When to use each? We’ll explain it all in a UX, CX and service design and guide you toward the best tool for your organization’s goals!

Generative User Research: Why It Works, When It Works

Is your generative user research working for you? We explore its true meaning as well as examples of generative user research that you can use today! We’ll also cover why you should conduct generative research and when it’s most effective in UX or service design.

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A group of users sit around the table at a workshop, instead of doing a focus group.

November 21, 2024

Focus Group vs Workshop: There’s No Competition

To focus group or not to focus group? We explore why focus groups are susceptible to a number of human biases and behaviours, making them less effective than other human-centered design research methods.

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A UX researcher explores AI and its potential uses for UX research.

October 30, 2024

How to Use AI For UX Research Now and in the Future

More and more tools are claiming to use AI for UX research. What does that mean for us UX researchers? Let’s explore this question as we go over the key benefits, limitations and uses of AI tools in UX research, and how to safeguard our careers as technology advances.

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A group UX designers and researchers in an office space collaborating on a project together.

May 23, 2024

How to Develop a Risk Mitigation Strategy for Design Research

As designers and researchers, we are pros at thinking ahead— and that means looking ahead to any upcoming project risks. In today’s post, you’ll learn how to proactively plan for project risks using a risk mitigation strategy and gain insight into common risks in UX and design research.

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A UX researcher in a yellow top holds a clip board as she conducts a series of in-person observations.

May 08, 2024

The Comeback of In-Person Observations in Design Research

Post-pandemic, we’re seeing a shift from purely virtual research to a resurgence in the popularity of in-person observations. In this post, we’re highlighting the challenges posed by virtual research and some key reasons why in-person observations should stay in our repertoire as design researchers. Plus, get our tips for convincing stakeholders to invest in in-person observations!

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A group of UX researchers gather around a large brown desk where they are conducting UX testing. They are holding colourful low-fidelity prototypes and pointing.

January 19, 2024

Six UX Testing Methods for Success

This post teaches you about six common methods used for testing with users in UX. We cover the three purposes behind UX testing, and dive into methods like Card Sorting, Tree Testing, Heuristic Evaluations, and more.

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Three UX researchers gather around a whiteboard and use sticky notes for a retrospective exercise called "Stop, Start, Continue".

January 04, 2024

Stop, Start, Continue: A Retrospective Method for Design Research Improvement

This post is a deep dive into the “Stop, Start, Continue” retrospective method. We discuss how this method can be used to iteratively improve your workflows during a multi-phase UX or design research project.

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A group of government service and ux designers gather around a table to brainstorm. They are dressed in bright colours and look very happy.

July 06, 2023

Digital Service Design in Government 101: Myth-Busting and Resources

In the first of our series on Digital Service Design in Government, we bust three common myths around design projects in government and provide you with a resource library.

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December 16, 2022

Your Guide to Qualitative UX and Design Research Methods

At Outwitly, UX and design research is what we do best! This post covers our three qualitative research methods that you can use for your next project: in-depth interviews, observations and diary studies.

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Two design researchers are working together to analyze data they gathered from UX and design research.

October 21, 2022

Data Analysis for UX and Design Research

This post covers all things data analysis! We dive into the process of making sense of data, methods for analyzing data, and tips for analyzing data.

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How to conduct desk research in UX and service design. Including SWOT analysis, comparative analysis, and

October 04, 2022

How to conduct effective desk research for UX and service design?

This post looks at exactly how to conduct desk research in a UX or service design research project. We’re covering the desk research planning process as well as conducting analyses like literature review and trend analysis, comparative analysis in UX, and SWOT analysis.

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Woman is conducting desk research at her desk wearing glasses and a white shirt.

August 26, 2022

How to use desk research in UX and service design?

Today’s post digs into how to use “desk research” in UX and service design. We answer questions like when should you use it and how does it fit into the design process. We cover internal vs. external desk research and break down examples of each, like document review, literature review, and jurisdictional scans.

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